Shankar Foods
Area Sales Representative (Scotland)
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Company Description
Shankar Foods is a leading World Foods distributor in the UK, supplying authentic global products to a network of more than 900 retailers nationwide. As the exclusive UK distributor for ITC’s premium brands such as Aashirvaad, Sunfeast, B Natural, and Yoga Bar, the company focuses on delivering high-quality, culturally rich foods to diverse communities. Shankar Foods partners with major retailers including Tesco, Asda, and Morrisons, reflecting its strong presence and commitment to excellence. With extensive distribution capabilities and retail-ready solutions, the company supports supermarkets, independents, and wholesalers. Shankar Foods is driven by a passion for connecting cultures through food and helping retailers grow with in-demand World Foods.
Role Description
The Area Sales Representative is a full-time, on-site role based in Scotland or Newcastle, focused on driving sales growth and brand visibility across an assigned territory. Day-to-day responsibilities include:
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- Visiting retail and wholesale customers
- Presenting product ranges
- Negotiating orders and promotions
- Ensuring effective merchandising and stock availability
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The role involves:
- Acquiring new business
- Building long-term relationships with store managers and buyers
- Providing regular market feedback to the internal team
- Monitoring competitor activity
- Supporting trade marketing initiatives
- Preparing sales reports and forecasts
Collaboration with logistics and customer service teams is required to ensure timely deliveries and high levels of customer satisfaction.
Qualifications
- Strong sales and negotiation skills, with experience in field or territory-based sales, ideally within FMCG or food distribution.
- Customer relationship management skills, including the ability to build rapport, manage accounts, and provide responsive support to retailers and wholesalers.
- Knowledge of merchandising, in-store activation, and basic trade marketing practices to drive product visibility and turnover.
- Good analytical and organizational skills, with the ability to track performance, manage routes, and prepare clear sales reports.
- Effective written and verbal communication skills, and confidence in presenting products and proposals to diverse stakeholders.
- Ability to work independently in the field, manage time efficiently, and adapt to changing market and customer needs.
- Familiarity with World Foods or multicultural food categories is an advantage, along with enthusiasm for food and consumer trends.
- Proficiency in basic IT tools (e.g., CRM systems, spreadsheets, email) and a valid driving license for regular customer visits.
- Prior experience in the UK retail environment and knowledge of major grocery chains is beneficial.
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