Art Director E-Commerce | Product Packaging, Strategic Branding & Creative Direction

WHAT THE ROLE IS ABOUT

Everything design, brand-wide. Full ownership of all design output across the company — every touchpoint, every channel, one cohesive premium brand.

• Packaging, end to end. New product launches and restages of existing SKUs — from concept and structure to print-ready files with our manufacturing partners.
• Integrated launch campaigns. Creative direction for major product launches from first concept to live — cohesive across web, email, paid social, and in-store.
• The brand system. Scalable design systems and brand guidelines — typography, color, photography style, layout principles — codified, documented, and enforced across every touchpoint.
• A premium, cohesive website. Set the visual direction that brings the entire site — homepage, PDPs, landing pages — up to the same premium standard as the packaging, so every touchpoint looks like one brand.
• High-level ecommerce creative. Art direction for PDPs, campaign key visuals, email, and paid social assets that feel premium and convert — refined with CRO insights and user behavior data.
• AI-integrated workflows. Build AI into how the design function works — concepting, iteration, asset production — so a lean team ships at the pace of our launch calendar without dropping quality. This is core to how we work.
• Creative leadership. Give direction, feedback, and workflow oversight to our designers in Italy and the US, so everything ships on time, at standard, from the same brand world.

DO NOT APPLY IF THIS IS NOT YOU:

• You've art-directed for DTC or CPG brands — ideally beauty, skincare, or personal care.
• You've done high-level ecommerce creatives: PDP visuals, product packagings, art direction for website and integrated campaigns — from concept through final production — across both digital and physical touchpoints.
• You've designed and shipped major product launches and campaigns: new SKUs, retail debuts. You know what it takes to launch a product from start to finish, not just to concept.
• You own brand consistency at the system level. Everything you touch — packaging, website, ads, email, unboxing — looks like the same brand, at a premium standard.
• You can manage and mentor designers: creative direction, feedback, workflow oversight, and multiple concurrent projects without dropping quality.
• Your work is genuinely well-branded and polished. A portfolio that proves it: no portfolio, no reply.
• You take full ownership. Of a process, an outcome, a problem: nothing falls through the cracks.
• You're organised, self-driven and professional in how you manage time, relationships, and execution — including with external vendors, printers, and production partners.

Bonus points:

• You've taken a DTC brand onto physical retail shelves (mass retail or pharmacy) and know what packaging and PLV have to do offline, not just on screen.
• You've supported a full brand refresh or website redesign from the creative direction side.
• Experience in men's grooming or beauty specifically.
• Italian is a plus, not required — localization is handled.

THE DEAL

• Fully remote, independent contractor, flexible hours.
• Competitive compensation.
• Real impact on the brand from day one, inside a collaborative, international team.
• Best-in-class available AI and design tooling.

Process:

1. Portfolio review
2. Interview with HOD or Co-Founder
3. Paid trial task
4. Founders interview

Sound like you? Apply here.