HYDP
Assistant Account Director Creator Programs
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Assistant Account Director, Creator Programs
About HYDP
HYDP builds and operates always-on creator programs for brands that take growth and relevance seriously.
We help brands use creators as a primary media channel—moving beyond one-off campaigns to sustained partnerships that drive cultural momentum and measurable business results. Our work spans creator strategy, talent partnerships, content, performance, and the operational systems that make it all scalable.
At HYDP, you’ll work on creator programs designed to last, alongside smart, ambitious teams, and in close partnership with senior brand leaders.
How We Work (Our Values)
- Built to scale: We design systems and programs that allow great ideas to move fast and improve over time.
- Creators as partners: We treat creators as long-term collaborators, not media placements.
- Performance matters: Cultural relevance only counts if it delivers real business results.
- Collective success: We win as a team—with clear ownership and shared accountability.
- Radical clarity: We value direct thinking, honest feedback, and data-backed decisions.
Role Overview
The Assistant Account Director is the senior day-to-day owner of client relationships and always-on creator programs, accountable for strategic direction, delivery excellence, and overall account performance. Operating at the intersection of strategy, execution, and leadership, this role ensures creator partnerships are thoughtfully planned, seamlessly executed, and commercially sound.
The Assistant Account Director oversees accounts end-to-end—setting direction, leading cross-functional teams, managing complexity, and serving as a trusted partner to senior brand stakeholders. This is a hands-on leadership role for someone with deep fluency in creator ecosystems who can confidently lead strategy, guide performance, and run an account with clarity and rigor. Working closely with the Head of Operations and the CEO, this role helps drive operational efficiency, strengthen client retention, and ensure programs scale effectively while maintaining a high bar for quality and performance.
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What You’ll Do
Own client relationships & account health
- Serve as the senior point of contact for assigned clients, building long-term trust and strategic partnership.
- Lead account planning, quarterly reviews, and ongoing performance conversations.
- Anticipate client needs, identify opportunities to grow scope, and proactively solve challenges.
Oversee always-on creator programs
- Lead the strategic and operational execution of creator programs across planning, casting, briefing, production, posting, and reporting.
- Ensure creator output aligns with brand goals, platform best practices, and performance benchmarks.
- Oversee creator events, trainings, and in-person activations when relevant.
Lead and manage account teams
- Directly and indirectly manage Account Managers, Strategists, and cross-functional partners.
- Set clear priorities, timelines, and expectations for delivery.
- Provide guidance, feedback, and mentorship to elevate team performance.
Ensure operational excellence
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- Partner closely with Operations to ensure programs are resourced, scoped, and delivered efficiently.
- Maintain oversight of timelines, budgets, contracts, and approvals.
- Identify risks early and course-correct before they impact delivery or client trust.
Strategic thinking & reporting
- Translate performance data into insights clients actually understand and value.
- Guide reporting narratives and recommendations, not just outputs.
- Stay current on creator trends, platform shifts, and industry best practices to inform strategy.
What You Bring
- 5–10+ years of experience in influencer/creator marketing, account leadership, or social-first agencies.
- Deep understanding of creator planning, content workflows, and platform dynamics (TikTok, Instagram, YouTube, podcasts, etc.).
- Proven experience managing complex, always-on accounts with multiple workstreams.
- Strong people leadership skills — you know how to run a team and bring others along.
- Excellent client communication skills, including senior-level stakeholders.
- Highly organised, detail-oriented, and calm under pressure.
- Comfortable balancing strategy, operations, and execution without losing the plot.
- Passion for creators, culture, and how internet-native content drives real brand impact.
Why This Role Matters
This role is critical to how HYDP shows up for clients. The Assistant Account Director ensures our work isn’t just creative - it’s reliable, strategic, and scalable, strengthening long-term partnerships and driving sustainable growth.
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