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Assistant Brand Communication Manager
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Position Title: Assistant Brand Communication Manager
Position Type: Regular - Full-Time
Requisition ID: 41858
Assistant Brand Communication Manager
About McCain
At McCain, we’re feeding the world: from French fries to Smiles, we contribute to the important role food plays in people's lives. That’s why we’re dedicated to ensuring our core values—Family, Authentic, Trusted, and Quality—shine through every day. As a privately owned family company with over 60 years of experience, a presence in more than 160 countries, and a global team of 22,000 people, our values and culture are at the heart of everything we do. We believe that we can work together, along with our business and community partners, to bring sustainable growth and positive change today, tomorrow, and for generations to come. Join us and see how you can MAKE IT at McCain!
Why join the McCain family
- Your Life: we’re here to help you fulfil your potential, flourish, and thrive in work and life.
- Your Success: work alongside passionate individuals who are committed to supporting your career ambitions, drive, and success.
- Your Impact: we want you to make a meaningful, lasting impact for you, for your colleagues, and for the business.
About the role
Help bring the McCain brand to life by supporting the development and execution of impactful brand communication plans across both Retail and Foodservice channels. In this role, you’ll play a key part in strengthening the McCain brand with consumers and operators, ensuring our messaging is consistent, compelling, and truly resonates.
We’re looking for someone with a genuine passion for brand building and storytelling, someone who loves the world of advertising in all its forms. You’ll be naturally curious, creatively savvy, and always tuned in to the latest industry trends and ideas that can help keep our brand fresh and relevant.
Success in this role requires a strong sense of drive and ownership, with the energy to deliver results in both the short and long term. Just as important are your people skills. You’ll work closely with teams across product, corporate, and the wider commercial organisation, while also building strong partnerships with our agency network to bring campaigns and ideas to life.
If you’re excited by the challenge of shaping a beloved brand and collaborating with talented teams to make great work happen, this is the role for you.
To give you a flavour of what’s instore, here’s a few initiatives you’ll be involve in to whet your appetite.
- Lead communications on regenerative agriculture within the communications team, managing communication plans and stakeholder alignment as more of the product range transitions to regenerative farming. This includes engaging with growers, factory teams and internal teams.
- Support communications on Masterbrand activity, to build and strengthen the McCain brand working with the total comms team and agencies to develop and launch new activity.
- Increase McCain’s presence in product placement by securing inclusion in high-quality media content and expanding visibility on growing subscription video platforms.
- Secure cost-effective media exposure by identifying opportunities for McCain to feature in relevant documentary programmes, such as food manufacturing or air fryer related shows.
- Support budget management for marketing and shopper activation activity, including tracking spending against budgets, managing purchase orders and invoices, working with finance and media auditing partners, and supporting the wider marketing team with budget queries.
- Manage digital brand assets for McCain Great Britain, keeping asset libraries updated, overseeing approvals, and supporting the social media and online retail teams in maintaining brand channels such as social media pages, websites, YouTube and product information platforms.
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Leadership Principles
Our principles, each with related practices, guide our actions across the organisation. Together, they address how McCain interacts with our customers and employees, and how we work as individuals and collectively to find success. While each role adheres to the Leadership Principles, individual roles may focus more on a specific principle or principles.
- We are customer obsessed. Customers are our starting point. By understanding their needs and leveraging data and consumer insights, we drive mutual success.
- We think big and plan ahead. Through ambition, curiosity, and smart risks, we can accomplish goals, refine processes, and innovate to scale success.
- We bring out the best in our people. We create safe spaces for our people so that trust and empowerment come naturally. Inclusion is about listening first, showing humility, and working together.
- We act like owners. Together, we clear obstacles and do the work that makes us all successful and proud to be part of McCain.
What we’re looking for
- Experience working in marketing within the fast-moving consumer goods industry at a similar level
- Strong project management skills and the ability to manage multiple activities at once
- Educated to degree level or equivalent, with completion of a graduate programme within the fast-moving consumer goods industry beneficial
- Good knowledge of the fast-moving consumer goods industry, particularly within food
- Understanding of consumer and retail sales data sources, including point-of-sale data and shopper panel data
- Knowledge of consumer research methods, including qualitative and quantitative research and brand tracking
- Results-focused with a strong sense of accountability
- Strong communication and stakeholder management skills
- Proactive, demonstrates initiative and looks for opportunities to improve ways of working
- Curious and eager to learn and understand consumers and the market
- Confident using standard computer software, including presentation and spreadsheet tools such as PowerPoint and Excel
Location
Being in the office every single day is a thing of the past. Here at McCain, we champion hybrid working. This means we don’t have a set expectation of exactly when you need to be in the office – however we do encourage our full-time, office-based people to connect in person with others for around half of their working time as that’s the best way for us to build and maintain our connections. Our head office (Customer Experience Centre) is on the outskirts of Scarborough – 1.5 hours away from Leeds City Centre, and about an hour from York. We have lots of colleagues who travel to and from our Experience Centre (even if it is just for a good coffee!) and because hybrid really does mean hybrid at McCain, they get the opportunity to collaborate with their colleagues when they’re in the office, and balance that with working from home to ensure they get a good life-work balance.
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The benefits of working for McCain
Although we do encourage you to taste the goods you’ll be pleased to know we don’t pay you in ‘chips’. For working hard, you’ll also get a great salary and some pretty good benefits including:
- An excellent pension where we will pay double what you do, up to a maximum of 12% of your pay
- Flexible holidays – where you can buy & sell up to 5 days holiday per year
- Optional health cash plan
- Cycle to work scheme
- ‘Chips In’ Volunteering Day Off - to make a positive impact to the competitiveness, resilience, and long-term development of McCain communities across the globe
And of course, being part of a Global business there are great opportunities to shine/thrive should you wish to relocate in the future. We have an ambitious 5-year growth plan that presents development & progression opportunities for those who seek it out.
The McCain experience
We are McCain: this statement is about our power collectively and our importance individually—your impact is a significant part of the business. Our winning culture focuses on authenticity and trust so we can always bring out the best in our people. Here, you have the opportunity to learn, grow, and thrive while being yourself. Join our team to see why we’re better together.
#LI-OW1
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here.
Job Family: Marketing
Division: GB Marketing
Department: Brand Communications
Location(s): GB - United Kingdom : England : Scarborough || GB - United Kingdom : England : Hull || GB - United Kingdom : England : Leeds || GB - United Kingdom : England : York
Company: McCain Foods (G.B.) Ltd
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