ADM
Assistant Brand Manager Marketing
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Joining the Foodservice marketing team, you will work closely with the Marketing Manager in the day-to-day management and growth of both the LaSavista and ADM Foodservice brands, gaining hands-on experience across the full marketing mix, including brand strategy, innovation, digital marketing, customer activations, events, range management, insight and communications.
Main Responsibilities:
- Support the marketing manager in executing the brand plan to drive growth.
- Work closely with our agency partner, gaining hands-on experience in brand development and exposure to best-in-class marketing practices.
- Support the development and execution of brand strategies to build brand awareness, brand equity and customer engagement across all channels.
- Own and manage the brand activity and innovation calendar, including campaign launches, updating brand folders, seasonal activations, range expansion projects and new product launches.
- Represent the marketing function throughout the commercialisation process, working cross-functionally with commercial, sales, technical, regulatory and project management teams to ensure new products and range extensions are successfully launched on time and in full.
- Create and manage marketing content across websites, digital channels, social media, email, packaging, sales materials and customer presentations, ensuring all content is accurate, on-brand and fit for purpose.
- Work closely with category, commercial and sales teams to identify market opportunities, monitor consumer and industry trends, and evaluate competitor activity to support future growth.
- Monitor, analyse and report on brand, campaign and digital performance, using insights to optimise activity and inform future marketing plans.
- Support trade marketing initiatives, including exhibitions, customer events, point-of-sale materials, sales tools and customer-facing campaigns to help drive awareness and sales across Foodservice and B2C channels.
- Champion brand consistency across all internal and external communications, ensuring both LaSavista and ADM Foodservice are represented professionally and consistently across every touchpoint.
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Skills & Abilities:
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- Strong understanding of marketing principles, brand building, and omni-channel campaigns.
- Excellent communication and project management skills.
- Commercial mindset with attention to detail and a passion for Foodservice.
- Experience working with new/challenger brands.
Education & Experience:
- 1-2 years’ experience in marketing and/or brand management, preferably within B2B Foodservice or FMCG sectors.
- Proven success in developing and executing marketing and/or brand strategies that drive tangible growth.
- Preferably experience in working with external agency partners.
- Degree in Marketing, Business or related fields.
- Familiarity with Foodservice operators, B2B marketing dynamics or B2C e-commerce channels such as Amazon.
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