Sazerac Company
Assistant Brand Manager - Shopper Marketing, BuzzBallz
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Sazerac Company Overview
Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.
Company/Location Overview
UK-Hampton Wick
Job Description/Responsibilities
The Assistant Brand Manager - Shopper Marketing, BuzzBallz will support the regional planning and execution of consumer/shopper/category insights and shopper marketing initiatives across Europe for BuzzBallz. This role is critical in bringing to life the path to purchase and ensuring our activations connect with consumers in a way that drives conversion, loyalty, and category growth. This role will connect marketing frameworks with commercial needs, work closely with sales, distributors, and customers to support market development focusing on POS & trade marketing frameworks, in-market activation & execution.
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Accelerating entry into new European markets: A commercially-minded marketeer
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Identifying opportunities to scale across Europe
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Building more sophisticated route-to-market plans
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Strengthening senior customer and distributor relationships
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Identifying new commercial partnerships and distribution opportunities
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Implementing the longer-term brand and shopper marketing agenda for Europe at the ground-level
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Creating bigger European brand and campaign platforms
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Increasing use of consumer, category, and commercial insight, encouraging cross collaboration between sales & marketing
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Qualifications/Requirements
Required Qualifications
- Strong computer skills and high comfort using technology and systems.
- Bachelor's degree.
- Willingness to travel.
- Ability to quickly learn new systems/processes.
- Experience in the alcohol beverage industry or commercial on trade.
- Driven to succeed and a real doer.
- Prepared for a fast-paced environment.
- Experience of both marketing & commercial teams.
- Experience with tracking marketing & commercial KPIs.
Preferred Qualifications
- Undergraduate degree in business, marketing, or communications.
- Ability to handle multiple tasks at one time.
- Experience with tracking marketing & commercial KPIs.
- 3 years implementation or project management experience.
- Ability to pay attention to detail.
- Ability to travel (up to 30%).
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