Culinary Collective
Assistant General Manager
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Assistant General Manager – Heard.
Burgers worth gathering for.
Heard. is a premium fast-casual smash burger concept from 2 Michelin-starred chef Jordan Bailey, born from a desire to take an everyday classic and make it quietly exceptional. We combine top-quality, thoughtfully sourced ingredients with the rigour and technique of the world’s best kitchens. No gimmicks, no shortcuts - just maximum flavour done right.
After a massive year touring the UK’s biggest events, we opened our permanent home in Borough last year, pairing our signature burgers with considered natural wines, craft beer, and a warm, efficient service style.
Now, with our second site in Soho thriving, we are looking forward to our next chapter. We are actively eyeing up our third and fourth restaurants and are looking to bolster our leadership team with a grounded, meticulous Assistant General Manager who embodies our core ‘hospitality at Heard’ values: Confident, Attentive, and Warm.
The Heard Package
- Salary: £43,000 - £48,000 per year OTE (depending on experience and which Heard. restaurant you’re hired for)
- Benefits: Access to benefits platform from day one including 50% off food and drink in our sites, cycle to work scheme and high street discounts
- The Food: A monthly meal for you and four guests, on us.
- Professional Growth: Formal qualifications paid for, including Mental Health First Aid, H&S Level 3, and your Personal Licence.
- Clear Progression: Genuine opportunities to step up into a General Manager role as we grow
- Your Birthday off!
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What You’ll Do
- Be a Brand Ambassador: Represent Heard. on the floor, leading from the front to create a genuine, unfussy atmosphere that turns first-time guests into regulars.
- Lead and Develop the Team: We hire personality first. You will actively lead day-to-day onboarding, real-time training, and floor coaching to build a hospitality-led squad and keep shift morale exceptionally high.
- Drive Guest Satisfaction: Deliver an effortless guest experience where 90%+ of in-service feedback reflects excellence in hospitality, speed, and product execution.
- Align the Shift: Deliver our structured daily briefings (AM and PM) and post-shift debriefs, ensuring the team is fully aligned on service goals, product provenance, and performance standards.
- Own the Space & Vibe: Ensure everything in the room - from the lighting levels and setup to the curated playlist - remains deliberate, welcoming, and natural. Lead the team to deliver high-energy service across every shift.
- Manage Operations & Labour: Maintain precise, daily control over scheduling, shift deployment, and labour cost management, aligning hours cleanly with our financial targets.
- Support the P&L: Work closely with the General Manager to hit site-level financial targets, maintaining hands-on control over labour, food and beverage costs, stock takes, and controllable overheads.
- Maintain Total Compliance: Keep the site fully compliant across EHO, licensing, health & safety, and internal and external audits.
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What You Bring
- Proven Leadership: Solid experience as an Assistant General Manager or an Assistant Manager in a high-volume, premium fast-casual or restaurant environment, who leads from the front, is visible, hands-on and calm under pressure.
- A People Development Mindset: A natural talent for coaching a team in real time - correcting and reinforcing our standards right on the floor.
- Genuine Passion: You love great food, and the art of effortless, high-standard hospitality.
- Operational Fluency: Strong comfort with rotas, stock, and working with shift-level financial metrics.
This is an opportunity to help shape a growing brand, not simply manage a restaurant. So, if you are a grounded leader who takes food seriously but leaves the stuffy formality at the door, we would love to hear from you.
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