Seasalt
Assistant Loyalty Manager - Family Leave Cover
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About Seasalt
At Seasalt, creativity is in our DNA. We began in 1981 in a small shop in Penzance, crafting workwear for local mariners and artists. Today, we’re a modern lifestyle brand with over 80 shops across the UK and Ireland, 400+ wholesale stockists, and a growing global presence. We may have grown, but we’ve always stayed true to our roots with Cornwall’s artistic influence and maritime heritage woven into every garment.
As a certified B Corp and winner of Drapers “Best Place to Work” in 2024, we’re proud to balance our culture with long term growth. It's an exciting time to join us as we build on our distinct creative handwriting, brand differentiation, and expanding both internationally and in the UK.
Role Overview
As an Assistant Loyalty Manager, you’ll develop and optimise our rewards loyalty proposition and communications plan to create value for our business and our customers. Your work will help to deliver customer growth targets and ensure that loyalty members feel appreciated and valued through exclusive rewards and experiences.
Please note that this is a full time, temporary role to cover family leave, expected to last approximately 12 months. The role is based remotely within the UK, with occasional travel to our Cornwall head offices.
Key Responsibilities
- Translating customer data analysis and insights into targets, strategies and action plans to increase loyalty sign-ups, purchase frequency and customer spend.
- Developing customer segments, journeys and next best action pathways in partnership with CRM, email and direct marketing teams to improve engagement and programme effectiveness.
- Using customer insight and feedback to continuously enhance the loyalty programme, ensuring it remains relevant, competitive and customer-focused.
- Ensuring customer data is handled securely and compliantly in line with GDPR and company data policies.
- Leveraging customer data, market insights and research to evolve the loyalty proposition, driving customer value, business performance and differentiation.
- Collaborating with cross-functional teams including Merchandising, Digital, Marketing, CX, UX, Retail and Finance to deliver exciting annual plans for loyalty members.
- Working on the promotional plan with Merchandising and Marketing planning teams to ensure we deliver ‘added value’ and exclusive benefits for loyalty members.
- Managing the loyalty budget, defining and prioritising how we invest in the programme of loyalty activities.
- Leading the planning and coordination of loyalty campaigns and communications both internally and externally, building engagement with the programme and brand love.
- Monitoring, analysing and reporting on loyalty KPIs, sharing learnings and feedback to ensure continuous improvement of the loyalty programme.
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Skills and Qualifications
- Demonstrable experience in CRM / Loyalty scheme management.
- Experience working with customer data and CRM segmentation.
- Customer centric with ability to translate data and insight into strategies and action plans.
- Experience working with customer data agencies.
- Strong planning, project management, attention to detail and collaboration skills, delivering projects/campaigns/propositions on time and in budget.
- Strong communicator, collaborator and empathetic relationship builder.
- Blend of strategic and customer data-driven mindset.
- Pro-active, highly motivated, shows initiative and contributes well-considered ideas.
- Team player.
- Flexible, positive energy, good with time management and prioritisation.
- A relevant degree or tertiary qualification in Marketing, Business, Fashion or other relevant sectors is desirable.
Why Work with Us
The success of Seasalt is down to the skill and hard work of our team. We don't just want to attract the best and brightest people to come and work with us, we want you to stay and grow with us.
As well as doing everything we can to support your development professionally, we believe encouraging personal growth is just as important. So you can fulfil your passion and purpose, not just at work but in life, we offer a range of benefits that are designed to enhance your career and wellbeing:
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- Salary: up to £33,000 depending on experience (Band 2)
- 34 days paid annual leave (including bank holidays), increasing with length of service
- Attractive 50% employee discount
- Flexible benefits allowance to personalise your benefits package
- Private Medical Scheme including 24/7 virtual GP
- Free access to our Employee Assistance Programme through Retail Trust with 24/7 support
- Pension plan with generous 7% employer contributions
- Life assurance programme
- Enhanced family leave policies
- Flexible working opportunities with our hybrid working approach
- Learning and Development opportunities
- Do Good Things with our two days per year paid volunteering opportunities
- Employee networks to develop and provide support to our people, including the Inclusion & Belonging Network
- 100s of savings on top retailers and gym memberships through our discount hub
At Seasalt we have a brilliant team of people – they're what make Seasalt a fantastic place to work. We love to celebrate uniqueness and are committed to making Seasalt a place where everyone feels they belong. As an inclusive employer, we want to invite a diverse range of candidates to apply for our roles.
We aim to work flexibly where possible and value a range of perspectives - diversity of thought helps us to grow – so please apply if this is a role that would make you excited to come to work every day. We're happy to help with any adjustments to our recruitment process and beyond. Just drop us an email at careers@seasaltcornwall.co.uk
Closing date for applications is 12th August, however our roles can close earlier so we would recommend applying as soon as you are able.
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