Position Title

Assistant Manager, Marketing - UK

Report To

Manager, Marketing – UK & Europe

Position Summary

The Assistant Manager, Marketing UK is accountable for leading the development and execution of marketing strategies and initiatives in the UK and Europe. Being part of the marketing team, the role is responsible for driving business growth, increasing revenue, and market leadership.

Key Accountabilities

• Fully own end-to-end marketing initiatives and lead cross-functional collaboration to deliver success.
• Strategize, develop, plan, and lead integrated marketing communication initiatives aligned to business objectives, both financially and non-financially, given clear targets and KPIs.
• Develop and execute the annual marketing plan, go-to-market plan, and strategy in collaboration with other teams, both external and internal.
• Drive strategic business partnerships aligned to business objectives, ensure partnerships continuity, and measure the impact of the partnerships.
• Lead and work with internal cross-functional teams and external parties in integrated marketing communication initiatives to achieve the set objectives by ensuring the right media touchpoints to reach the right audience at the right time with the right content.
• Work with Marketing Leadership team to design effective integrated marketing communication plans that translate into achieving business objectives. This includes ensuring briefing to internal and external teams are done adequately, setting campaign objectives and measurements, identifying target audience, budget allocation, planning and implementing marketing campaigns, optimizations, and post-campaign review.
• Work with the Marketing Leadership Team to design and improve current ways of working, including setting processes and ensuring processes are adhered to deliver marketing initiatives success.
• Build positive working relationships across all parties including internal stakeholders and external partners. Liaise with internal and external teams including (but not limited to) creative team, digital team, media agency, creative agency, social media agency, PR agency, corporate communication team, and more.
• Foster continuous improvement and lead change through a combination of planned and ad-hoc campaigns.
• Monitor and deliver weekly, monthly, and quarterly targets in a timely manner.
• Work closely and be accountable for the performance of local agencies.