Mitchells & Butlers PLC
Assistant Marketing Manager – Browns Brasserie & Bar
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Assistant Marketing Manager – Browns Brasserie & Bar
Are you a passionate, curious and creative marketer who loves building brands, creating memorable guest experiences and delivering commercially successful campaigns?
We’re looking for an Assistant Marketing Manager to join the team at Browns Brasserie & Bar, one of the UK’s best-loved British brasserie and bar brands. Located in landmark city-centre locations across the UK, Browns combines elegant surroundings, quality food and drink and memorable hospitality.
This is a permanent opportunity to work across brand, digital, CRM, campaigns and proposition development, helping to bring the Browns experience to life and giving guests more reasons to visit, book and return.
The Opportunity
Reporting to the Marketing Manager, you’ll play a key role in delivering the Browns marketing plan and driving brand performance.
You’ll take ownership of a number of important commercial areas, including key dates and occasions, group bookings and private dining, the drinks proposition and CRM, alongside owning the delivery of wider brand and digital campaigns.
You’ll combine creativity with commercial thinking, using guest insight and performance data to develop activity that builds awareness, increases engagement and, importantly, drives bookings, visits, frequency, sales and profit.
Your Role Will Include
- Supporting the development and delivery of the Browns digital marketing plan, driving reach, awareness, engagement and conversion.
- Creating compelling digital and in-restaurant marketing assets that bring the Browns brand and guest experience to life.
- Supporting and driving the brand's digital agenda across the website, app, social media and other digital platforms.
- Owning the Browns CRM plan, developing activity that grows the database, strengthens guest loyalty and increases visit frequency.
- Developing and delivering key-date and occasion-led propositions and campaigns that give guests compelling reasons to choose Browns.
- Owning and developing the drinks proposition, helping to create market-leading drinks menus and working with suppliers and partners to deliver engaging activations.
- Managing campaigns from initial idea and briefing through to execution and evaluation, ensuring activity is delivered on time and to a high standard.
- Using data, guest insight and campaign performance to continually improve activity and identify new opportunities.
- Working closely with internal teams, restaurant teams, agencies and suppliers to ensure campaigns are brought to life consistently across the Browns estate.
- Managing the Browns campaign calendar and delivering clear, engaging communications and briefs to restaurant teams.
- Contributing to Browns' sales, profit and market-share ambitions, ensuring marketing activity delivers measurable commercial results.
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What We're Looking For
You'll be a marketer who is equally comfortable developing a creative idea, managing a project and understanding the numbers behind its performance.
Ideally, You'll Bring
- 2+ years' experience in digital and/or brand marketing, ideally within a large organisation or multi-brand environment.
- Strong digital knowledge and an understanding of how channels such as CRM, social, web and app can influence guest behaviour and drive conversion.
- Experience delivering campaigns and projects from concept through to execution and evaluation.
- A strong commercial mindset, with an understanding of how marketing can influence bookings, frequency, sales and profitability.
- Excellent communication and stakeholder-management skills.
- The ability to manage multiple projects at pace without compromising quality.
- Strong attention to detail and a passion for protecting and developing a distinctive brand.
- A curious and proactive approach, with the confidence to identify opportunities and take ownership of making them happen.
- A genuine interest in hospitality, food, drink and creating memorable guest experiences.
Where You'll Work
This is a mobile role, giving you the flexibility to work from home, our Birmingham head office and across the Browns estate.
A significant part of the role will involve spending time in our restaurants, particularly across London, so you'll need to be comfortable travelling and flexible enough to visit Browns locations throughout the UK when required.
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About Mitchells & Butlers
Browns Brasserie & Bar is part of Mitchells & Butlers, one of the UK's largest operators of pubs, bars and restaurants.
With more than 1,600 sites across the UK, we're home to some of the nation's best-known hospitality brands. Our colleagues are at the heart of what we do, and we're committed to creating an inclusive workplace where different experiences, perspectives and ideas are valued.
What You'll Get
As part of Mitchells & Butlers, you'll receive a comprehensive benefits package, including:
- 33% employee discount across all Mitchells & Butlers brands.
- The opportunity to nominate five friends or family members for a 20% discount.
- Company car or car allowance.
- Competitive salary and pension plan.
- Annual bonus scheme.
- Flexible mobile working across home, office and our restaurants.
- Private healthcare and dental plan.
- 26 days' annual leave plus bank holidays, with the opportunity to purchase up to 15 additional days.
- High-street shopping discounts.
- Access to a free employee helpline and support service.
Make Your Mark on Browns
This is an opportunity to play a meaningful role in shaping how guests experience Browns — from the campaigns that inspire their first booking to the occasions, drinks and communications that encourage them to return. If you're a commercially minded, digitally savvy and creative marketer who wants to help grow an iconic British hospitality brand, we'd love to hear from you.
What makes Mitchells & Butlers a great place to work?
At M&B we value the unique perspectives each person brings. We believe that by fostering a culture of inclusion, respect, and allyship, we create a sense of belonging, engagement and teamwork which are essential to delivering great guest experiences. Join us and be a part of a great team
Closing date – Thursday 10th September 2026 at 11:59pm
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