Illuminate Recruitment Ltd
Assistant Marketing Manager
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Assistant Marketing Manager Sport & Lifestyle Products up to £45K • Full‑time • Hertfordshire • On-Site
Recruiting on behalf of our client
We’re supporting a high-growth consumer brand in the sport and performance sector to appoint an ambitious Assistant Marketing Manager. This is an exciting opportunity for a commercially minded marketer who loves sport, lifestyle products and bringing innovative ideas to life across brand, product and trade marketing channels.
Working closely with Product Development, Sales, Digital, E-commerce and external creative partners, you’ll help deliver brand strategies, product launches and integrated campaigns that engage consumers and energise retail partners.
This role suits someone ready to step up, broaden their marketing capability and grow into a future Brand Manager.
What You’ll Be Doing
Brand & Trade Marketing
- Support annual brand and trade marketing plans.
- Help execute strategies that grow awareness, market share and commercial performance.
- Maintain consistent brand identity across all touchpoints.
- Monitor competitor activity and emerging trends in sport, lifestyle and performance categories.
Product Launch & Portfolio Support
- Assist with planning and executing new product launches and rate-of-sale initiatives.
- Coordinate timelines and collaborate with cross-functional teams.
- Support packaging development, product claims, technical information and marketing assets.
- Maintain product information and contribute to lifecycle management.
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Consumer & Market Insights
- Analyse consumer behaviour, player feedback, market trends and category performance.
- Translate insights into actionable recommendations.
- Identify opportunities to improve product positioning and engagement.
Marketing Campaigns & Content
- Support integrated campaigns across digital, social, retail, events and partnerships.
- Work with creative agencies and internal teams to deliver compelling storytelling.
- Assist with campaign briefs, promotional materials and sales support tools.
- Track campaign performance and recommend optimisation.
Commercial & Sales Support
- Partner with Sales and E-commerce teams on commercial initiatives.
- Prepare presentations, sell-in materials and retailer marketing plans.
- Track product performance, sales data and promotional effectiveness.
- Help activate strong in-store and retailer online marketing plans.
Budget & Reporting
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- Monitor marketing spend and maintain tracking processes.
- Prepare reports covering sales trends, campaign metrics and brand KPIs.
- Contribute to monthly and quarterly business reviews.
What You’ll Bring
Essential:
- 2–3 years’ experience in brand, product, trade or services marketing.
- Strong analytical and data interpretation skills.
- Excellent communication and presentation abilities.
- Highly organised with strong project management capability.
- Proficient in Excel and PowerPoint.
- Degree in Marketing, Business, Sports Management or related field.
Desirable:
- Experience in sports performance products, fitness, nutrition, apparel or consumer goods.
- Understanding of player marketing, sponsorships or influencer programmes.
- Experience using analytics and market research platforms.
- Passion for sport, health, performance or lifestyle products.
Who You Are
Curious, commercially aware and passionate about understanding consumers. You thrive in a fast-paced environment, enjoy collaborating with multiple teams and get excited about seeing products come alive at retail and across digital channels. You’re eager to grow, learn and develop into a future Brand Manager.
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