Lemonade Dolls
Assistant Merch - Product & Wholesale
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Company Overview
Embark on an exciting journey with Lemonade, a dynamic start-up dedicated to empowering individuals to be their best selves through comfortable yet boldly designed products. We celebrate diversity in every form, embracing every person, shape, size, and story. Join us as we continue to grow our brand, marking our place as the UK’s fastest growing lingerie brand.
Position Overview
This is a rare hybrid role that sits at the heart of our commercial team, combining product merchandising with wholesale account support. You will play a pivotal part in planning, managing, and trading our range to hit agreed budgets and KPIs, while acting as a key day-to-day contact for our wholesale partners as we grow the brand internationally.
We are looking for an over-performer ready to step up someone currently in a Assistant Merch(AM), wholesale, or trading support role who has outgrown it and wants real ownership and ready for their next step. You will get genuine breadth here: WSSI, OTB, forecasting, partner relationships, and critical path, all in one seat. This is a performance-driven position within a small, energetic team with ambitious goals if you are passionate about making a significant contribution to a rising brand, this is a unique and exciting opportunity to accelerate your career.
Who You Are
- Product-focused with a passion for delivering a stylish, new, profitable global range and a strong product eye.
- Commercially sharp a proven ability to manage KPIs, and pull actionable insight from data.
- A natural relationship-builder and brand ambassador who can hold their own with wholesale partners.
- A proactive goal-setter, adept at managing multiple priorities while keeping management informed.
- Forward-thinking — you recognise longer-term priorities for the team and follow actions and projects through to completion.
- Well-organised with strong time management and problem-solving skills.
- Self-motivated, team-oriented, and energised by a start-up environment.
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What You’ll Be Doing
Product Merchandising & Trading
- Using the WSSI to drive key findings based on performance and consistently reviewing in line with trading.
- Support in planning budgets, option count, and depth of buy in line with overall business and financial goals.
- Review and re-forecast sales based on performance; provide sales, intake, and stock forecasts in line with business requirements.
- Analyse best and worst sellers, making informed recommendations for promotions and rebuys.
- Own the OTB, responding to trade to action rebuys, and manage markdown, promotional, and clearance plans to hit seasonal terminal stock targets.
- Develop and present Sales and Buy Plans, including attribute analysis and sales ranking, and lead weekly trade meetings for your categories.
- Ensure line cards are set up and maintained for all continuity styles, maximising future sales plans.
Wholesale
- Support the Head of Product in delivering the wholesale expansion strategy, wholesale plan, and margin target.
- Act as the day-to-day point of contact for wholesale partner queries.
- Own the wholesale product critical path, diarising selection appointments and feedback sessions with the Product team.
- Work closely with the Head of operations to ensure wholesale orders are processed and dispatched in line with required shipment dates, including export and import shipments.
- Conduct weekly and monthly partner check-ins covering trade performance, in-season top-ups, and marketing opportunities.
- Analyse partner trading patterns and trend reactions, sharing insight with the wider product team to maximise opportunities.
- Support with product admin when required.
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Skills / Experience Required
- Previous experience in a merchandising and/or wholesale role is essential; experience working directly with wholesale partners is a strong advantage.
- Strong analytical skills with proficiency in merchandise planning and forecasting.
- Experience managing (or exposure to) OTB and markdown strategies.
- A clear understanding of product critical paths, lead times, and garment manufacturing.
- Familiarity with import/export regulations and shipping processes.
- Ability to collaborate effectively with cross-functional teams, with excellent communication skills.
- Understanding of inventory management principles.
- Proficient in Microsoft Office (strong Excel) with the ability to quickly learn systems such as Tradebyte, NuOrder, B2B portals, and Mirakl.
- Knowledge of the lingerie or fashion industry (desired not essential).
- Experience in a start-up is a significant plus.
What We’ll Do for You
- Generous holiday allowance.
- Simply Health benefits.
- Pension plan.
- 35% Discount
- Undies subscription.
- Remote working week in summer and around Christmas
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