About The INKEY List

At The INKEY List, we believe skincare should be simple. We make science easier to understand, so everyone can make informed choices about their skin.

Since launching in 2018, we've challenged the industry by putting education, honesty and efficacy first. We listen to our community, create products backed by science and never overcomplicate what should be simple.

We Give A Care. About our customers, our community and the people who make The INKEY List what it is. We know our best work happens when people feel supported, trusted and able to be themselves.

About the role

As Assistant Social Media Manager – TikTok, you'll own the day-to-day execution of The INKEY List's global TikTok channel, with a particular focus on growing our awareness, relevance, engagement and community in the US.

This is a highly hands-on, platform-native role where you'll be immersed in TikTok culture: spotting trends, conversations, creators and cultural moments and turning them into content and opportunities for the brand.

You'll work closely with our Social Media Manager and across our wider Social, Influencer, Creator, Community, Marketing, Creative and TikTok Shop teams to make TikTok an integral part of the wider INKEY advocacy ecosystem.

Every role at INKEY contributes to making skincare simple, more accessible and more effective. This one is no different.

What you'll be doing

• Own our global TikTok channel day-to-day, managing the content calendar, scheduling and publishing in line with our brand and commercial priorities.
• Lead TikTok-first content ideation, developing original, entertaining and educational concepts that feel native to the platform and authentically INKEY.
• Be the eyes and ears of TikTok, staying relentlessly close to emerging trends, formats, sounds, creators, conversations and cultural moments, particularly within the US market.
• Turn culture into content, identifying opportunities for reactive and real-time content and moving quickly when the right conversations and moments emerge.
• Create, edit and source content, from filming and editing TikToks to finding brilliant UGC and creator content that can be brought into the channel.
• Develop our TikTok content pillars, continuously testing new formats, ideas and approaches based on audience behaviour, platform trends and brand priorities.
• Build an engaged TikTok community, actively managing comments and conversations, understanding audience sentiment and turning community interactions into content opportunities.
• Own TikTok performance and optimisation, tracking KPIs, understanding what's working and why, and using data and insights to continuously improve our content and channel strategy.
• Bring TikTok intelligence into the wider team, sharing trends, cultural insights, emerging creators and audience behaviours that could unlock opportunities beyond the channel itself.
• Own the day-to-day management of Founder Colette Laxton's TikTok, developing her content calendar and working closely with Colette to create, film, edit and publish content that brings her personality, expertise and founder perspective to life.
• Connect our TikTok ecosystem, working closely with the Social Media Executive responsible for Instagram and our Influencer, Creator, Community, Marketing, Creative and TikTok Shop teams to share learnings and amplify the best content and opportunities across channels.
• Support campaigns, launches and key brand moments, identifying how TikTok can amplify wider activity and how insights from the platform can influence our broader content and advocacy strategy.