Newlife the Charity for Disabled Children
Assistant Store Manager

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Assistant Store Manager
Location: Cannock
Salary: £22,000 per annum, with the potential for a higher starting salary for candidates with relevant experience
Hours: Full time, Permanent
About Newlife
Newlife is one of the UK's leading charities providing essential specialist equipment to children with disabilities. Through grants and emergency equipment loans, we ensure children get the vital equipment they need, when they need it. Our free nurse helpline offers crucial support and information to families across the country.
Our retail stores are a vital part of this mission — they raise funds to support our work, while also making quality products accessible to the families and communities we serve. As a Deputy Store Manager, your retail expertise will directly help children with disabilities get the equipment they need.
The Role
You'll work alongside the Store Manager to run a busy retail store that makes a real difference to families in your community. Your day-to-day priorities will include:
- Leading and motivating your team to deliver excellent customer service in a fast-paced environment
- Training, developing, and delegating to team members to help them grow
- Managing stock rotation, ordering, and stock loss controls to maintain store security
- Acting as key holder with responsibility for opening and closing the store
- Driving sales through effective product knowledge and customer engagement
- Implementing strategies to improve customer satisfaction and increase profitability
- Supporting the Store Manager with strategic decisions around sales floor layouts and commercial opportunities
- Stepping in to manage the store in the Store Manager's absence
- Maintaining high store standards and fostering a positive, welcoming environment for customers and staff
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What We're Looking For
Experience you'll have:
- Operational retail management experience in a customer-facing role
- Stock control and store security knowledge
- Key holder experience with opening and closing responsibilities
- People management experience, including training, directing, and delegating
- Delivering customer service in busy retail environments
- Making sound decisions under pressure
Skills that matter:
- Genuine adaptable leadership style with compassion and empathy
- Strong conflict resolution skills with customers and team members
- Commercial awareness and ability to spot opportunities to drive sales
- IT proficiency in Word, Excel, and Outlook
- Ability to create energy and maintain pace within the store


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What We Need From You
- Flexibility to cover extra hours when the business requires it and to support other stores as needed
- Full UK driving licence and access to your own vehicle
- Willingness to undergo a DBS check (this is essential for this role)
Why Join Us
You'll be part of a team making a tangible difference to children and families across the UK. Your retail leadership skills will directly support our mission — the funds you help generate and the service you deliver go straight to providing equipment that changes lives. You'll work in a supportive charity environment where your contribution is genuinely valued.
You may have experience in the following: Deputy Store Manager, Store Manager, Retail Supervisor, Retail Team Leader, Retail Operations Manager, Store Operations, Retail Management, Customer Service Manager, etc.
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