Make It Happen Recruitment
Assistant Store Manager - Beauty
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Role Overview
Our client is a one-stop wellness brand. They're looking for a Assistant Manager to support the Store Manager in delivering an exceptional customer experience, driving commercial performance, and ensuring operational excellence.
As a key holder, this role carries responsibility for opening and closing the store and supporting the team during trading hours.
Their flagship store is based in Westfields, White City.
Salary: 40K plus up to 5K commission
Responsibilities
Customer Experience & Brand Ambassadorship
- Deliver an outstanding, warm, and educational customer experience at all times
- Act as a true brand ambassador, confidently explaining ingredients, routines, and benefits
- Support the team in offering personalised advice and building trust with customers
- Ensure the store consistently reflects the brand's visual merchandising and service standards
Team Support & Leadership
- Support the Store Manager in motivating, coaching, and developing the store team
- Lead shifts with confidence, setting the pace and energy on the shop floor
- Support onboarding and training of new team members, particularly on product knowledge and routines
- Act as a first point of contact for the team during shifts, resolving issues with professionalism and care
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Commercial Performance
- Support the achievement of store KPIs including sales, ATV, UPT, CRM, and conversion
- Actively encourage selling of routines, hero products, and seasonal launches
- Identify opportunities to improve performance and feedback insights to the Store Manager
- Support in-store events, workshops, and brand activations
Operations & Key Holder Responsibilities
- Open and close the store in line with company procedures
- Ensure cash handling, till operations, and end-of-day processes are followed accurately
- Support stock management including deliveries, replenishment, and stock accuracy
- Ensure health & safety, security, and operational standards are maintained at all times
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Communication & Collaboration
- Ensure clear communication between store team and management
- Cascade key messages, promotions, and new product information to the team
- Provide regular feedback on customer insights, product feedback, and team needs
What you’ll bring
- Previous retail experience in a supervisory or senior sales role, ideally within beauty, wellness, or premium retail.
- Strong operational and organisational skills — you love keeping things running like clockwork.
- Confidence in cash handling, stock control, and health & safety practices.
- Ability to lead by example and motivate a diverse team.
- A commercial mindset: you understand how operations impact sales and service.
- Excellent problem-solving skills and calmness under pressure.
- Confident using Excel.
- Service-minded with excellent communication skills.
- Customer-focused and satisfaction-driven in every interaction.
- Flexible and adaptable, always ready to meet evolving store needs.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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