Birkenstock
Assistant Store Manager London Carnaby Street (m/f/d) | 13 months from August

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BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age, and income. The company is deeply rooted in a family tradition of shoemaking that can be traced back to 1774. With around 7,100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East, and Asia.
Your Responsibilities
- The customer experience is your top priority: you convey the values and quality of our products, inspire with your open personality and product know-how, and motivate your colleagues by acting as a role model.
- Together with the Store Manager, you create an appreciative and positive working atmosphere in which big and small successes are celebrated together.
- You support with administrative tasks, coach and inspire the team, and give everyone the chance to continuously improve and develop.
- You always keep an eye on the commercial success of your store, the set targets, and the associated KPIs - and intervene to keep performance at the highest level.
- Together with the Store Manager, you will plan how you can continuously develop the store and increase our brand awareness.
- Your colleagues can count on you at any time because you will lend a hand where needed, always have an open ear, and find a solution for every challenge.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Your Experience and Competencies
- Several years of professional experience in the retail sector, first experience in store management is an advantage.
- Passion for sales and customer service, an uncompromising openness towards all people, and the ability to motivate and inspire others.
- Curiosity and understanding of (emerging) trends in fashion/footwear as well as an affinity for social media.
- Results-oriented approach, understanding of retail-specific KPIs, and an eye for detail.
- Proficient with MS Office as well as with common cash register systems.
- Very good Italian and English skills; other languages are an advantage.
- Finally, you are just as enthusiastic about our products as we are, can identify with the Birkenstock brand, and are keen to make a difference together with us!


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We Offer
BIRKENSTOCK offers you all the advantages of a successful, fast-growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture, and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisition team is looking forward to receiving your online application!
Please hand in your application in English.
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