Fanatics
Assistant Store Manager (Sheffield United Football Club)
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Fanatics Commerce
Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.
At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.
Role Overview
The Assistant Store Manager – Multi-Site Retail works alongside the Store Manager to lead a multi-site retail operation, driving sales performance, maximising profitability, and delivering an exceptional fan experience in every store. This role is responsible for managing, motivating, and developing a retail team to consistently achieve KPIs, uphold visual merchandising standards, and execute operational best practices across all sites. The Assistant Store Manager – Multi-Site Retail delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.
How Will You Drive Impact
Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.
Team & Leadership Impact (Build Championship Teams)
Cross-Functional Leadership
- Partner with head office functions — including warehouse, marketing, and operations teams — to align on replenishment schedules, product launches, and peak trading priorities such as match days and key events.
- Collaborate with the Store Manager to set and reforecast sales budgets, and work cross-functionally to ensure store plans reflect business-wide objectives.
People Leadership
- Manage, motivate, and inspire the retail team across multiple sites, fostering a culture of high performance, accountability, and continuous development.
- Identify and close skill gaps through targeted coaching, development planning, and succession planning to build a pipeline of capable, fan-focused retail talent.
Fan & Customer Impact (Obsessed with Fans)
- Champion a culture of exceptional customer service across all stores, ensuring every fan interaction reflects the highest standards of care and engagement.
- Drive best-in-class visual merchandising consistently across sites, maintaining outstanding store presentation at all times.
- Monitor and act on mystery shopper results, using insights to continuously raise the bar on customer experience and service quality.
- Optimise use of floor space and product placement to enhance the fan shopping experience and maximise sales potential.
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Innovation & Problem Solving (Limitless Entrepreneurial Spirit)
- Identify and implement best practices for stockroom management and operational efficiency across all retail locations.
- Leverage sales data, KPI trends, and footfall insights to make informed decisions on floor space allocation, staffing, and trading adjustments.
- Work with the marketing team to execute product launches, events, POS activity, and promotional campaigns with precision and creativity.
- Continuously seek opportunities to improve processes, reduce loss, and enhance the overall performance of the retail operation.
Ownership & Execution (Determined & Relentless Mindset)
- Take full ownership of store-related costs, driving profitability by managing payroll within budget and minimising all areas of loss.
- Implement and enforce strict stock loss prevention procedures and ensure all cash handling policies are adhered to rigorously.
- Conduct four full store audits per year and carry out regular security checks to protect business assets and ensure compliance.
- Take responsibility for all aspects of in-store security, including oversight of subcontracted security personnel, till activity monitoring, and loss prevention across the estate.
AI & DIGITAL CAPABILITY
We are building a future-ready organization. This role is expected to:
- Apply AI and technology to improve efficiency, quality, and outcomes
- Use data and digital tools to inform decisions and enhance performance
- Demonstrate curiosity and adaptability in adopting new technologies and ways of working
- Contribute to a culture of innovation and continuous improvement
Required Qualifications
Capabilities & Experience You Bring
- Proven track record of retail management experience, with demonstrated success in achieving sales targets, driving KPIs (including footfall, conversion, and AOV), and delivering revenue growth.
- Experience managing multi-site or high-volume retail operations in a fast-paced, high-pressure environment.
- Strong people management skills, including experience in team development, performance management, and succession planning.
- Demonstrated ability to manage budgets, control costs, and oversee payroll within agreed parameters.
- Experience in visual merchandising with the ability to deliver and maintain exceptional store presentation standards consistently.
- Strong interpersonal and relationship-building skills, with the ability to influence and collaborate effectively with both internal stakeholders and external partners.
- Ability to operate with autonomy, manage competing priorities across multiple sites, and make sound commercial decisions independently.
- An interest in football is desirable.
Work Location
On-site: Your work location will be onsite in Sheffield United Store.
At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.
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About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About The Team
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
- Build Championship Teams
- Obsessed with Fans
- Limitless Entrepreneurial Spirit
- Determined and Relentless Mindset
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