Campfire
Associate Account Director
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Company Overview
Campfire is an award-winning Social first digital agency, founded on values of Honesty & Integrity, Exceeding Expectations and First Principle Thinking. Holding some of the world’s leading brands on our client roster, we pride ourselves on innovating and creating performance driving firsts for our clients.
We believe in meritocracy. If you want to work for an agency who will invest in you and your career, Campfire is the right place for those willing to step up and deliver as part of the team and for our clients. With quarterly PDPs rather than annual, your career can move as quickly as you do.
Position Overview
The role of Associate Account Director, is to support the Client Services Director on the growth and strategy of a subsection of the department, made up of an existing client set. Whilst you will maintain relationships with Tier 1 clients, you will take more of a directive/role than manage all the day to day in Tier 2 and 3.
You will champion and empower the team to maintain the levels of quality and service in the management of accounts, to a World Class standard, positioning Campfire as the go-to agency for all things Digital Marketing.
Key Responsibilities
Commercial
- Business Growth
- As an Associate Account Director, you’ll be responsible for the growth of a subsection of the department made up of an existing client set, with targets/KPIs to hit, helping the whole department achieve target and growth.
- New Business
- Where needed, you’ll support the Leadership Team with proposals for new business, helping and occasionally leading on document and deck preparation, attending pitches, and operating as a key point of contact for the potential Client.
- Budgets
- You’ll confidently manage cost proposals and budgets from Clients, whether that’s working with set budgets, or recommending them, presenting them in a clear and justified way.
- Contracts
- Working with the Director to make sure all our clients are under a committed Statement of Work, against our standards Terms, keeping track of dates for lapsing contracts, and preparing and negotiating renewals.
- Income management
- Getting confirmation of income ahead of time is crucial for us to plan, grow and recruit as a business. Working with the Director, it’s the job of an Associate Account Director to make sure opportunities are closed before internal deadlines. Where there are blockers to this, they should be highlighted immediately, with proactive solutions presented.
- Alongside this, it’s important that we’re paid on time.
- You’ll be responsible for escalating Debtors and getting to a swift payment resolution.
Key Behaviours
- Commercial awareness
- At this senior level, it’s important to have Commercial awareness of how the Accounts department feeds into the wider business. You’ll have a good understanding of balancing budget proposals with resourcing across the business, developing awareness of what impact the team’s business has on total agency income and capacity.
- Client Relationships And Strategy
- Build and nurture strong relationships of Tier 1 accounts, operating as the key point of contact, and positioning yourself as the ultimate expert and trusted advisor to the Client for all their Digital Marketing needs, regardless of scope.
- Develop and maintain a sound knowledge of your client set, getting under the skin of each business in order to gain a holistic understanding of how they operate and what they need, to deliver a truly tailored service.
- Confidently interrogate and challenge client briefs, where appropriate, operating with honesty and integrity at each step.
- Work with the Creative Strategy Director to set strategy and grow business with Tier 1 clients.
- As an Associate Account Director, you’ll also act as the Senior point of strategy and escalation for Tier 2 and 3 clients within your sub-set, managing these with the Managers and Execs on your team, encouraging them to proactively recommend on both.
- Nurture higher-level relationships across your client set, demonstrating deep and trusted partnerships. Whilst owning the relationships, you will work with your Director to set strategy and direct the growth path of accounts.
- Ability to think ally on a holistic level, proactively identifying problems and resolutions before they happen.
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Project Management
- Take briefings from clients, translating effectively into internal briefs in order to coordinate and lead internal kick-offs and creative sessions on all projects and campaigns.
- Independently prepare and present client-facing proposals and communications to respond to briefs.
- Operate across multiple clients to proactively manage delivery timelines with supporting teams across the agency.
- Forecast and track client account metrics, working with the teams to ensure KPIs are on track and resolving any potential concerns with respective teams.
- Ensure internal client documents are up-to-date to reflect allocated budgets and resource, ensuring supporting teams and Leadership have full visibility.
- Coordinate with internal teams to prepare and deliver client-facing reporting documents, delivering what’s most meaningful to our clients, with clear context, learnings and actions.
- Act as the gatekeeper for delivering the highest quality, with confidence to challenge internal teams when World Class standards aren’t met.
Senior Management
- Manage, mentor and nurture the development of both Managers and Execs within your team, owning their development plans and PDPs.
- Delegate at the right level, making sure there’s a balance between your support on strategy and comms with Tier 2 and 3 clients, and across all levels on Tier 1 clients.
- Mentor through team meetings and individual coaching with direct reports.
- Lead by example, spotlighting in key calls, owned by your Managers and Execs, to offer support, strategy, and ultimately in-moment training.
- Work with your Director to manage resources across your team, both efficiently and towards skillset and development.
- Take an active role in recruitment for your team, working with your Director and Manager(s) to seek out and interview the best candidates.
- Ensure cross-dept buy-in of client strategies by engaging with key senior stakeholders in delivery teams at the most appropriate time to gain alignment.
- Influence thought leadership and feed into and own parts of the development of our service, as well as company-wide processes and innovation.
- Keep your Director informed of any client issues, opportunities or commercial changes, working with them to support on approach, strategy and any escalation.
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Required Skills for the Role
- Have the ability to deeply understand client objectives and goals in order to develop effective strategies.
- Be able to think creatively and develop innovative solutions to client problems.
- Ability to stay informed about industry trends and the best practices to stay ahead of the curve.
- Be able to effectively delegate.
- Be able to inspire their team and the wider agency to achieve client goals.
- Be able to mentor and support their team members, fostering growth and development.
- Be able to manage and resolve conflict and challenges.
- Think creatively and develop innovative solutions to client problems.
- Stay informed on industry trends and best practices.
- Being an expert in negotiating projects, budgets, and timelines effectively is a key part of the job.
- Have a solid commercial awareness and understanding.
What do we expect from our team?
At Campfire, we are committed to providing all our campers with a healthy, safe, and supported work environment, where everyone is able to be themselves, work freely, and express their creative passion. We do ask that in order for us to do so, you comply with our behavior expectations.
Our Values
Campfire share their values, not as words on a wall but as something we naturally live and breathe every single day, and as part of our recruitment process, we will ask specific questions around culture to ensure all new campers are aligned with our three core values: Clarity, Honesty & Integrity | Exceeding Expectations | First-Principle Thinking.
What do we offer our team?
- 25 days annual leave, plus Bank Holidays, Christmas shutdown, the day for your birthday
- Loyalty Holidays (accrue 1 extra day per anniversary year up to 5 extra days)
- X2 wellness days or £100 allowance
- Hybrid working (2 days in the office, three days from home)
- Flexi-hours, our full hours are 9-5:30, but core hours are 10-4:00, the remaining hours outside of this (if you're an early bird or night owl) are up to you to decide when to work
- Monthly Campfire value awards
- Free fruit, snacks, and plenty of beverages to keep you full for the day
- Regular social events including the big summer and Christmas parties
- Enhanced maternity, paternity, adoption leave, shared parental, and fertility journey support policies
- Enhanced company sick pay
- Employee assistance programme - with access 24hrs a day on an array of topics that you may benefit from seeking additional support.
Equal Opportunities Statement
Campfire believes that everyone should be treated with respect and dignity, and that’s why we embrace equity as part of our values. We strive to prevent discrimination in all aspects of the employee cycle, in particular in the recruitment process. We understand that no “one size fits all” and we are committed to ensuring everyone feels welcome, at ease, and supported.
Disability Confident Employer
At Campfire, we are proud to be a Disability Confident Employer. We are committed to creating an inclusive and supportive workplace where everyone can thrive, regardless of disability or long-term health condition.
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