TONG Global
Associate Activation Executive - Mandarin Speaker (Part Time)
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ABOUT
TONG Global is a specialist bicultural China marketing agency, with offices in London and Shanghai, helping luxury, real estate, and consumer brands connect with Chinese consumers worldwide. We've had the pleasure of building over 120 brands in China, including the likes of Taylors of Harrogate, iQ Students, Heathrow Airport, Knight Frank, Newcastle University, Cadogan Estates, JW Anderson, and more.
TONG is on the hunt for an outstanding Associate Activation Executive to work with our Activation Team on a part-time / freelance basis.
Day-to-day, you will support the Activation Team across content creation, campaign activation, influencer marketing, and research. Content creation will form an important part of the role, including writing compelling RED and Weibo posts, WeChat articles, and other creative campaign content, alongside supporting wider campaign execution across Chinese digital platforms.
The ideal candidate will have a strong understanding of Chinese social media, a passion for content and digital marketing, and strong written communication and research skills.
This is an exciting opportunity to join a fast-moving company; you will join a tight-knit and rapidly expanding team, supporting campaigns for a wide range of international brands. This role will report directly to the Activation Managers.
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RESPONSIBILITIES
- Write clear and compelling Chinese-language content for clients across platforms including RED, WeChat, Weibo, and Douyin
- Interpret content and campaign briefs to understand project requirements
- Adapt and localise existing brand content for Chinese audiences and social platforms
- Create engaging social media copy, campaign content, and supporting marketing materials
- Collaborate with designers and members of the Activation Team to deliver campaign assets
- Support the identification and selection of relevant influencers, KOLs, and KOCs for campaigns
- Assist with influencer briefing, communication, content coordination, and deliverable follow-up
- Support the Activation Team with paid media activation across relevant Chinese digital platforms
- Conduct social listening and trend research across Chinese social media platforms to identify relevant content trends, audience interests, and campaign opportunities
REQUIREMENTS
- Over 1 year of experience in marketing, communications, social media, or a related field
- Strong understanding of mainstream Chinese social media platforms, including but not limited to RED, WeChat, Weibo, and Douyin
- Familiarity with Chinese social media content styles, trends, and platform requirements
- Excellent Chinese writing, editing, and proofreading skills
- Good understanding of Chinese digital culture and consumer behaviour
- Strong research skills and ability to identify relevant social and consumer trends
- Creativity and strong attention to detail
- Ability to manage multiple tasks and deadlines
- Excellent time-management and organisational skills
- Good communication skills and ability to work collaboratively within a team
- Previous experience in copywriting or paid social campaign support would be advantageous
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WHAT CAN WE OFFER?
- Competitive salary
- On-the-job training and professional development opportunities
- Office coffee and snacks
- Monthly team socials (think go-karting, bowling, karaoke, axe-throwing...)
- Opportunity to be a full-time employee
Application Requirement
Submit your CV together with a cover letter of no more than 300 words indicating your motivation and why you think you are a fit for this role, and please indicate your Right to Work/Visa Status in the letter as well.
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