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Responsibilities
- Under general supervision, defines and implements marketing strategies/tactics for existing and new products
- Collaborates with management and cross-functional teams to identify and implement marketing strategies and campaigns/tactics
- Support the development of clear brand messages to be utilised in all marketing and communication materials
- Develops and implements marketing materials and tools based on market scenario, local positioning and competitive analysis to strengthen CSL Seqirus market position
- Leads assessments for new products and launch campaigns and liaises with external stakeholders to identify opportunities and market trends
- Support organisation of customer meetings, conferences and exhibitions, ad boards etc.
- Liaise and coordinate with agencies and external suppliers
- Good understanding of UK ABPI code of practice
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Qualifications
- University degree or higher degree. Nice-to-have: Bachelors' degree in Business, Marketing, Life Sciences or healthcare discipline
- 2+ years' marketing/sales/commercial experience; preference for pharmaceutical, biotech or medical device industry experience
- Good understanding of UK ABPI code of practice
- Experience with insight-led decision-making: confidence using market research, sales performance, customer feedback and competitive intelligence to identify opportunities and shape recommendations
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Different qualifications or responsibilities may apply based on local legal and/or educational requirements. Refer to local job documentation where applicable.
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Skills
Marketing strategy
Brand management
Cross-functional collaboration
Market analysis
Competitive intelligence
ABPI code of practice
Product launch
Stakeholder management
Market research
Communication materials
Project coordination
Sales performance analysis
Customer feedback
Agency management