Billion Dollar Boy
Associate Creative Director
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JOB OVERVIEW
We’re looking for an Associate Creative Director to lead the creative output on some of our biggest accounts.
This is a role for a creative leader who loves social and understands that the best social ideas have creators at the core of them. You’ll sit at the intersection of brands and culture, bringing a sharp eye for both brand and creator.
You’ll have deep experience developing big social campaigns and always-on brand social content, with a clear understanding of what makes ideas stand out, travel and cut through. You’ll see the potential for social to go beyond the feed, with experience across channels such as experiential, OOH and wider integrated campaigns. You understand how to take a strong idea and make it work in different spaces, without losing what makes it distinctive.
You’ll help drive the thinking, elevate the output, and help the team to get to better work faster. This role sits between making and leading. You’ll set the tone for what good looks like through your own work, whilst also directing and elevating the work of the team.
You’ll have an appreciation for both the conceptual and the executional. You know how to take a brief, dissect it, and translate it into clear, actionable direction. You partner closely with Strategy, Client Services, and Production to shape the response, then lead your team through execution. Ensuring the work is culturally relevant, emotionally resonant, and built to perform.
As part of this role you’ll partially oversee a team of in-house creators, ideating and producing social first content at the speed of culture. You’ll have a strategic mind helping to identify opportunities and empty spaces others might miss in collaboration with the strategy team.
You’ll be fluent in the language of the internet, aware of trends, memes and viral moments and know how and when to capitalise on those for our clients. You also have experience working with creators, and understand how to collaborate with them in a way that elevates both the idea and the output.
Our creative north star is simple. Reject the comfortable, do the unexpected.
WHAT DOES GREAT LOOK LIKE?
Creative Thinking
- You’ll be the main creative thinker on BDB’s largest and most complex creative briefs. Developing social-first, creator led ideas, rooted in culture.
- You’ll be expected to develop and articulate compelling and original creative solutions for these projects with full autonomy.
- Shape ideas that are designed to live natively through creators organic channels, brand channels and across platforms
- You’ll know how to collaborate with talent to build content worlds, not just one off posts
- You’ll be expected to understand and be able to develop creative ideas on three levels; executional, conceptual and business-level
- Play a key role in pitching and winning new business
- Present and defend creative work with clarity and confidence
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Creative Direction, Leadership & Mentorship
- You’ll qualify briefs for the creative team, ensuring the projects are set up for success. Interrogating briefs to identify unseen creative opportunities.
- You’ll set creative direction and coach other team members to develop the best creative ideas they can, competently identifying core ideas within their thinking and guiding them with further development.
- You’ll manage a team of diverse creatives on a day to day basis, discussing career progression, objective setting, and where necessary having difficult conversations situations to improve performance.
- You’ll advocate for creativity and creative effectiveness, establishing yourself as a clear voice of authority for executional and conceptual creativity. This will involve proactively sharing great creative work with the global BDB team, and empowering everyone to achieve better creative ideas.
Client Relations
- Act as senior creative voice with clients, building strong, trusted relationships
- Present work with clarity and confidence, bringing clients along the creative journey
Business & Commercial Understanding
- You’ll understand the commercial impact of every idea you and your team are proposing (be it; the cost, the value to the brand beyond the brief, the reason that it will succeed, etc)
- Ensure creative solutions deliver against both brand and business objectives
- Think beyond the brief, identifying opportunities that drive growth
WHAT YOU WILL BRING
- 8-10 years of experience with a strong focus on digital, social and creator led campaigns.
- Proven history of great conceptual work in the social space
- Experience creating brand-led social campaigns
- Experience working on and developing brand channel always on content as well as campaign ideas
- Strong pitch experience with a history of winning work
- A strategic mindset. You understand how ideas drive business outcomes
- Comfortable owning projects end-to-end
- Confident in challenging and improving briefs
- Experience leading the agency POV in integrated/cross-agency environments
- Strong knowledge of platforms, trends and best practices and how to apply them to the work
ABOUT US
Billion Dollar Boy is an award-winning social agency with Creator Instinct®. We’re here to transform how brands grow in a creator world, inspiring them with sharper strategy and creative work designed for the places where people actually are.
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Powered by Creator Instinct®, we’ve captured what great creators do naturally & systematically turn cultural energy into commercial impact through structured marketing systems that deliver outcomes.
Since 2014, BDB has partnered with iconic brands, including Heineken, Nike, Unilever, PepsiCo, and L’Oréal. Our agency & our work has been recognized by Cannes Lions, Adweek, AdAge, Campaign, The Drum, Webby, Shorty, and The Global Influencer Marketing Awards.
We’re enabled by our award winning proprietary technology Companion. Which provides us with better intelligence, greater precision, and helps us prove outcomes.
And FiveTwoNine which keeps us connected to qualitative cultural intelligence via a global network of creators. Allowing brands and talent to effectively co-create brand messaging, campaigns, products, and more.
LIFE AT BDB
We’re a social-first, creator-led agency and that energy runs through everything we do. It’s fast-paced, collaborative and always evolving.
You’ll be surrounded by people who care deeply about the work, challenge each other to make it better, and aren’t afraid to think differently. We work hard, support each other, and genuinely enjoy being together - whether that’s through team moments, creative sessions, or celebrating the wins along the way.
OUR VALUES
- Be Fair, Be Transparent
- Intentional Inclusivity
- Champion Curiosity
- Own It
- Work for Tomorrow
- Kindness Over Ego
EQUAL OPPORTUNITY
At Billion Dollar Boy, we don’t just accept change. We lead it. We believe that a diverse, inclusive team is the spark that ignites our best creative work. To transform how brands grow, we need the strongest convictions and the most daring perspectives. That only happens when we recruit the best talent from every possible background.
When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:
- Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
- Not discriminate unlawfully against any person;
- Select the best person for the job in terms of qualifications and abilities
Our DEI networks and initiatives give our people a voice, create meaningful conversations, and help us keep improving as a business.
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