Associate Director, Brand Marketing

Overview

The Associate Director, Brand Marketing will sit within the International Marketing, Rare Diseases team, part of the Global Rare Business Unit (GRBU). This team is responsible for driving the commercialization and overall product management of GIVLAARI and OXLUMO within the International Clusters.

This role will partner with local commercial teams and with key EAs across the International Central and West Clusters (Medical Affairs, Patient Advocacy, Product Communications and others) to understand market dynamics, provide strategic direction and execute impactful initiatives to improve patients' lives and to help the GRBU to achieve their commercial goals.

This role will report to the Director, International Rare Marketing.

Key Responsibilities

The exact responsibilities will be defined based on each programme (AHP and PH1) specific business needs. Overall, the role includes the following areas of responsibilities:

• Understand market and competitive dynamics in the Central and West International cluster markets and generate insights to input global brand planning
• Drive International Brand Strategy, Tactical Planning and prioritization for AHP/PH1 ensuring strong alignment between global brand imperatives, local market needs and cross-functional execution.
• Provide strategic direction and support local teams in their commercialization efforts, while ensuring the consistent execution towards global brand imperatives and goals
• Develop and execute, in coordination with local teams, a tactical plan with impactful initiatives across patients and HCPs to improve AHP and PH1 patients’ lives and brand performance
• Own the tactical marketing budgeting process for the assigned rare disease brand, including annual planning, resource allocation, budget tracking and optimization of investments to ensure high-impact execution in line with brand priorities and on-budget delivery.
• Contribute to the transfer of best practices among different parts of the GRBU organization ensuring assessment of signature initiatives effectiveness, amplification of successful tactics and systematic removal of tactics with lesser impact.
• Innovate and encourage innovation in ways to commercialize Rare Diseases in the most efficient ways leveraging digital and data-driven approaches.
• Follow up execution of tactical plan to deliver initiatives on time and on budget.
• Foster external scientific engagement with KOL’s, stakeholders and scientific societies to drive collaboration and knowledge exchange
• Lead the planning and execution of international congress activities for the assigned rare disease brand, ensuring strategic scientific and commercial presence, cross-functional coordination, and alignment with brand objectives and external engagement priorities.