Coldr
Associate Director, Brand Sports and Culture
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We’re growing our team at Coldr and looking for an entrepreneurial Senior Consultant with a strong desire to disrupt the status quo, delivering impactful campaigns and communications that are remembered.
ABOUT US
We are an award-winning, certified B Corp specialising in strategy, marketing communications, and social impact.
We are a diverse team of strategic storytellers who help brands grow by creating standout campaigns that purposefully include new, emerging and underserved audiences. We get under the skin of how different people live, love, work and play to breathe cultural fluency into communications strategies, earn attention, create hype and drive impact.
ABOUT YOU
Coldr is looking for an Associate Director to lead our Brands and Culture offer, someone who can take a campaign from a spark of an idea through to genuine cultural impact. You combine sharp creative instinct with commercial rigour, and you know how to turn cultural insight into work that gets talked about and moves the needle for clients.
- You have a strong track record delivering earned-first creative PR campaigns for consumer, sport, lifestyle and FMCG brands, and you understand how culture, community and emotion drive attention.
- You are comfortable leading ideation from brief to execution, confidently pitching bold ideas to clients and pressure-testing them against budget, timeline and impact.
- You are commercially minded. You understand resourcing and project profitability as well as you understand a good headline, and you see every account as an opportunity to grow. You have a genuine appetite for organic growth, spotting where existing client relationships can expand into new briefs, new budgets and new ways of working together.
- You can lead media strategy and sell-in with confidence, you build trusted senior client relationships, and you know how to bring a team along with you. Above all, you deliver work that creates meaningful cultural impact and commercial results in equal measure.
HYBRID WORKING
This is a hybrid role, with team members working in our West London offices on Tuesdays, Wednesdays, and Thursdays.
THE ROLE
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CREATIVE STRATEGY & CULTURAL IMPACT
- Lead creative campaign ideation from strategy through to cultural impact, shaping bold, attention-grabbing ideas for consumer and lifestyle brands.
- Translate cultural insight and community understanding into compelling, earned-first campaign concepts.
- Oversee campaigns from brief through to execution and measurement, ensuring creative ambition is matched by delivery.
- Champion Coldr's cultural fluency in every piece of strategic counsel, keeping ideas rooted in real audiences rather than assumptions.
CLIENT & ACCOUNT LEADERSHIP
- Act as a senior day-to-day lead across brands and culture accounts, building trusted client relationships.
- Provide strategic counsel and act as a confident, credible partner to senior client stakeholders.
- Oversee project commercials, including budgets, resourcing and supplier coordination, ensuring every project is delivered profitably.
- Identify risks early and keep multiple moving parts aligned without losing sight of the bigger picture.
MEDIA RELATIONS & SELL-IN
- Lead proactive and reactive media strategy, driving impactful coverage and campaign results.
- Build and maintain strong relationships with national, lifestyle and consumer press.
- Bring a strong instinct for newsworthy storytelling to every client conversation.
COMMERCIAL ACUMEN & ORGANIC GROWTH
- Own the commercial health of accounts, understanding budgets, margins and profitability as closely as creative output.
- Proactively identify opportunities for organic growth within existing client relationships, spotting where scope can expand.
- Contribute to renewal conversations, upsell opportunities and account planning with a genuinely commercial lens.
- Support new business by contributing to proposals, pitches and prospect briefings for culturally aligned brands.
TEAM LEADERSHIP
- Support and develop junior team members through coaching, feedback and effective workload planning.
- Collaborate across teams to bring ideas to life, contributing to agency-wide creative thinking.
- Create a supportive environment that encourages professional development and high performance.
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EXPERIENCE
- Strong experience working across consumer lifestyle, household, retail, interiors or FMCG brands.
- Proven expertise in consumer media relations and publicity, with strong national, lifestyle and consumer press contacts.
- Track record developing creative, earned-first campaigns that deliver measurable impact and cultural relevance.
- Demonstrable commercial acumen, with experience managing budgets and account profitability.
- A genuine track record of organic growth, expanding client relationships beyond the original brief.
- Understanding of integrated communications across earned, influencer, social and digital channels.
- Excellent strategic thinking and client consultancy skills.
- Strong organisation and project management skills, with the ability to manage multiple stakeholders, priorities and deadlines.
- Confident working in a fast-paced agency environment and able to adapt quickly to changing priorities.
- Experience managing and developing teams.
SALARY
To £70k, dependent on experience
BENEFITS
- 36 days of leave, including four paid wellbeing days.
- £100/year to spend on a day out of the office.
- Individual £750 annual training allowance.
- Private healthcare.
- Annual bonus programme.
- New business incentive programme.
- 5 days/year work from abroad.
- Free onsite gym access.
Building a Diverse and Inclusive Team is in Our DNA
At Coldr, diversity and inclusion are essential to creating a vibrant and innovative workplace. We are committed to fostering an environment where everyone feels respected, valued, and included. We actively seek candidates from diverse backgrounds and experiences to ensure that our team reflects the communities we serve. A diverse workforce brings a wealth of perspectives and ideas that contribute to our success.
If you share our values and are passionate about working in a diverse and inclusive environment, we encourage you to apply for a position at Coldr.
To Apply
Please submit your CV, cover letter, and portfolio (if applicable) to breaktheice@coldr.world.
We look forward to hearing from you.
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