Deloitte
Associate Director, Consumer Gen AI and Agentic Strategy and Delivery
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JOB DESCRIPTION
Connect to your Industry
Do you want to help leading Consumer businesses use Generative AI and agentic technologies to protect margins, strengthen brands and build deeper customer relationships across complex omni-channel journeys?
Consumer organisations are facing sustained margin pressure, rapidly shifting customer expectations, loyalty challenges and increasingly complex routes to market across stores, digital channels, marketplaces, contact centres and partner ecosystems. You will help clients identify where GenAI and agentic solutions can create measurable value, from customer insight and personalisation through to commercial operations, supply chain, service, marketing and enterprise productivity.
Your expertise will help Consumer clients use AI responsibly and pragmatically to improve performance, unlock growth and create distinctive customer and brand experiences in an increasingly competitive marketplace.
Connect to your career at Deloitte
Deloitte drives progress. Using our vast range of expertise, we help our clients' become leaders wherever they choose to compete. To do this, we invest in outstanding people. We build teams of future thinkers, with diverse talents and backgrounds, and empower them all to reach for and achieve more.
Whatever we do, wherever we are in the world, we lead the way, serve with integrity, take care of each other, foster inclusion, and collaborate for measurable impact. These five shared values lead every decision we make and action we take, guiding us to deliver impact how and where it matters most.
Connect to your opportunity
We are seeking to hire an experienced Assistant Director focused on Consumer Gen AI and agentic strategy and delivery within Deloitte’s Engineering, AI & Data service offering.
You will work with Consumer clients, third parties and Deloitte teams from across the Firm. You will support retailers, consumer goods, travel, hospitality and other customer-led businesses as they navigate an environment where margins are tight, brand trust is critical, and understanding and serving customers consistently across omni-channel routes to sales and loyalty is increasingly complex. You will combine industry insight, commercial judgement and practical delivery experience to shape and mobilise GenAI and agentic opportunities that create measurable business value.
Your role
As an Assistant Director in Consumer Gen AI and agentic strategy and delivery, you will help clients identify, prioritise, design and deliver AI-enabled transformation across customer, commercial and operational value chains.
In this role, you may be expected to:
- Lead senior client conversations to identify where GenAI and agentic technologies can improve Consumer business performance, including margin protection, growth, brand experience, loyalty, customer service, marketing effectiveness and operational productivity.
- Shape and prioritise Consumer AI and automation opportunity pipelines, translating customer, commercial and operational pain points into use cases, value cases, delivery roadmaps and mobilisation plans.
- Manage Deloitte and client teams through discovery, design and delivery of GenAI and agentic solutions across functions such as customer engagement, digital commerce, stores, contact centres, marketing, supply chain, finance, HR and shared services.
- Develop business cases and benefits frameworks that quantify productivity, cost, revenue, customer experience and brand outcomes, and support delivery governance to track value realisation.
- Bring practical Consumer industry knowledge to help clients understand how AI-enabled operating models, automation, data and technology can help them compete across omni-channel sales, service and loyalty ecosystems.
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Connect to your skills and professional experience
We are looking for candidates who are able to demonstrate skills and experience in some of the following:
INDUSTRY, STRATEGY & DELIVERY EXPERIENCE
- Strong experience in the Consumer industry, gained through consulting and/or industry roles, with a practical understanding of consumer businesses, customer-facing operating models and commercial pressures.
- Experience working with retailers, consumer products, travel, hospitality or other customer-led businesses where margin pressure, brand differentiation, loyalty and omni-channel execution are central to success.
- Proven experience identifying, assessing and prioritising GenAI, agentic automation or intelligent automation opportunities, converting business challenges into use cases, quantified value cases and delivery roadmaps.
- Experience leading transformation workstreams, projects or programmes from discovery through design, mobilisation, delivery and benefits tracking, including managing teams, budgets, senior stakeholders and commercial scope.
- Ability to translate Consumer industry trends and client challenges into practical AI-enabled strategies, operating model changes and implementation plans that can be understood by both business and technology stakeholders.
- Experience shaping client proposals, business cases or commercial opportunities, and contributing to trusted senior stakeholder relationships in a consulting or advisory environment.
GEN AI, AGENTIC & AUTOMATION CAPABILITY
- Practical understanding of how GenAI, agentic AI and intelligent automation can be applied to Consumer use cases, including customer insight, personalisation, loyalty, marketing, merchandising, service, sales operations, supply chain and enterprise productivity.
- Ability to work with technical teams to shape feasible AI and automation solutions, including requirements definition, solution options, delivery approach, risks, controls and operating model implications; hands-on technical build experience is beneficial but not essential.
- Understanding of core GenAI concepts such as large language models, prompt design, retrieval augmented generation, knowledge management, workflow orchestration, agentic patterns, evaluation, human-in-the-loop controls and responsible AI considerations.
- Experience designing governance, guardrails and adoption approaches that support responsible, secure and scalable AI deployment across business functions and customer-facing environments.
- Familiarity with major enterprise technology ecosystems and automation platforms, including cloud AI services, workflow automation, analytics and data platforms.
- Strong grasp of delivery mobilisation, change management, benefits tracking, governance and operating model requirements needed to scale AI and automation beyond pilots.
- Experience working with customer, commercial, operational or enterprise data to support insight generation, opportunity sizing, prioritisation and performance measurement is desirable.
- Excellent stakeholder management and communication skills, with proven ability to translate complex AI and automation concepts into clear business language for senior Consumer industry audiences.
Connect to your business - Technology and Transformation
Distinctive thinking, deep expertise, innovation and collaborative working. That’s what connects us. That’s what makes us Deloitte. If you want to help solve some of the biggest tech and transformational challenges around, join us. Together, we’ll make an impact that matters.
Engineering, AI and Data
We lead transformation at the heart of our clients; re-engineering the core of our clients’ organisations, helping to unleash growth, and creating better futures for their customers, citizens and employees.
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Personal independence
Regulation and controls are standard practice in our industry and Deloitte is no exception. These controls provide important legal protection for both you and the firm. We are subject to a number of audit regulations, one of which requires that certain colleagues abide by specific personal independence constraints (e.g., in relation to any financial interests and employment relationships). This can mean that you and your "Immediate Family Members" are not permitted to hold certain financial interests (shares, funds, bonds etc.) with audit clients of the firm, and also prohibitions on certain employment relationships (e.g., you are not permitted to hold a secondary employment role with SEC audit clients of the firm whilst being employed by the firm). The recruitment team will provide further detail as you progress through the recruitment process or you can contact the Independence team upon request.
Connect with your colleagues
“The great culture, flexibility, and range of experiences that Deloitte offers is what sets this firm apart. In Technology & Transformation, Deloitte is far ahead of any of our immediate competitors.” - Sophia, Technology & Transformation
“What attracted me to Deloitte were the endless opportunities and the collective experience of other like-minded individuals. Deloitte’s clients include many of the world’s largest organisations; I wanted to be part of a team that made a difference that I could be proud of.” - Dan, Technology & Transformation
Our hybrid working policy
You’ll be based in London with hybrid working.
At Deloitte we understand the importance of balancing your career alongside your home life. That’s why we’ll support you to work flexibly through our hybrid working policy. Depending on the requirements of your role, you’ll have the opportunity to work in your local office, virtual collaboration spaces, client sites and remotely. You’ll get the chance to meet face to face when needed, while you collaborate and learn from colleagues, share your experiences, and build the relationships that will fuel your career and prioritise your wellbeing. Please check with your recruiter for the specific working requirements that may apply for your role.
Our commitment to you
Making an impact is more than just what we do: it’s why we’re here. So we work hard to create an environment where you can experience a purpose you believe in, the freedom to be you, and the capacity to go further than ever before.
We want you. The true you. Your own strengths, perspective and personality. So we’re nurturing a culture where everyone belongs, feels supported and heard, and is empowered to make a valuable, personal contribution. You can be sure we’ll take your wellbeing seriously, too. Because it’s only when you’re comfortable and at your best that you can make the kind of impact you, and we, live for.
Your expertise is our capability, so we’ll make sure it never stops growing. Whether it’s from the complex work you do, or the people you collaborate with, you’ll learn every day. Through world-class development, you’ll gain invaluable technical and personal skills. Whatever your level, you’ll learn how to lead.
Connect to your next step
A career at Deloitte is an opportunity to develop in any direction you choose. Join us and you’ll experience a purpose you can believe in and an impact you can see. You’ll be free to bring your true self to work every day. And you’ll never stop growing, whatever your level.
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