CSI GLOBAL LTD
Associate Director
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Role: Associate Director
Location: Uxbridge - 3 days a week WFO
Rate: As low as possible
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Job Description
POSITION OVERVIEW:
We are seeking an experienced and visionary Associate Director, Digital Marketing, Data & AI Lead (Ex-US) to join our Commercial IT organization. This strategic role is responsible for defining and delivering the technology strategy, roadmap and execution of Digital Marketing, Content, Web, Analytics and AI capabilities across Gilead's Ex-US Commercial organisation. The successful candidate will act as a trusted technology partner to the business, driving digital and omnichannel engagement, data-driven decision making, and AI-enabled business transformation across global markets.
Operating across a diverse affiliate landscape outside of the US — spanning EU5, Canada, Australia, the ACE and ICR clusters, and Japan — the role ensures capabilities are both standardised at the core and adaptable to individual market nuances. It owns the end-to-end lifecycle of Digital Marketing capabilities, including Salesforce Marketing Cloud, Content Management and Web platforms, ensuring scalable, compliant and business-focused solutions that enhance customer engagement and operational effectiveness.
This is a unique opportunity to play a pivotal role in shaping the future of digital, data and AI capabilities at Gilead, contributing to our mission of creating a healthier world for all.
KEY RESPONSIBILITIES:
- Serve as a strategic technology advisor to cross-functional business partners—including Commercial, and Medical Affairs,—across ex-US affiliates, translating complex business priorities into scalable, high-impact digital, data and AI solutions that drive measurable value.
- Own and publish a multi-year roadmap for the Digital Marketing product portfolio, partnering with business product owners to identify omnichannel integration and innovation opportunities.
- Define and maintain the strategic roadmap for Digital Marketing, Content, Web, Analytics and AI capabilities, collaborating with business stakeholders and product owners.
- Streamline the omnichannel ecosystem across CRM, Salesforce Marketing Cloud (SFMC) and web platforms, strengthening personalisation and consent management across affiliates.
- Lead the evolution of Marketing Automation, AI-driven and real-time HCP engagement moving beyond static, batch-driven campaigns.
- Lead the continuous evolution of Veeva Vault PromoMats, digital content management, and web capabilities (including DAM and Sitecore).
- Scale Veeva Falcon AI capability for pre-MLR AI-assisted reviews across ex-US affiliates.
- Implement AI-assisted content creation (Content Studio) and agentic AI orchestration solutions across ex-US affiliates.
- Oversee web platform initiatives such as personalisation and site migrations to standardised design infrastructure, ensuring content and web solutions remain compliant, scalable, and aligned to the target-state ecosystem architecture.
- Establish reports and dashboards on omnichannel engagement and business-critical KPIs, leveraging AWS, Databricks and enterprise data platforms to enable advanced insights that support business performance measurement and decision making.
- Lead the identification, development and scaling of AI capabilities across the Digital Marketing, Content and Analytics portfolio.
- Manage vendor and platform strategy across the AI landscape (e.g., Veeva, Salesforce AI roadmap vs. interim best-of-breed solutions), balancing near-term capability gaps against long-term strategic platform direction.
- Manage cross-functional teams and vendor partnerships to deliver new platforms and features with agility, velocity, and quality, while optimising cost and operational efficiency.
- Collaborate with sourcing and procurement teams on RFPs, vendor evaluations, contract readiness, and capability assessments, ensuring alignment with Gilead’s standards for quality, security, and compliance.
- Facilitate stakeholder engagement and change management, ensuring successful adoption of new technologies through training, communication, business change management and post-deployment optimisation.
- Collaborate extensively with Commercial, Medical, Market Access, Legal, Compliance, and Enterprise IT teams to deliver innovative digital, data and AI solutions that drive measurable business value across ex-US markets.
- Mentor and develop team members, fostering a culture of innovation, accountability, and continuous learning.
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REQUIREMENTS:
We are all different, yet we all use our unique contributions to serve patients. Please see the following for the qualifications and skills we seek for this role.
Basic Qualification
- Associate's Degree and Twelve Years' Experience
- OR Bachelor's Degree and Ten Years' Experience
- OR Master's Degree and Eight Years' Experience
- OR PhD and Two Years' Experience
Preferred Qualification
- Extensive experience in Digital Marketing, Commercial Technology, Data & Analytics and AI-enabled solutions, ideally within pharmaceutical, life sciences, or another regulated industry.
- Strong hands-on knowledge of Salesforce Marketing Cloud, Veeva Vault PromoMats, DAM, Sitecore, AWS, Databricks and modern digital platforms.
- Demonstrated experience delivering AI/GenAI solutions in a compliant environment, including familiarity with Responsible AI and MLR/content-review workflows.
- Proven track record leading digital transformation and technology strategy in a global, matrixed, multi-market environment.
- Experience in DevOps, developing product roadmaps, and managing complex cross-functional stakeholder relationships across business and IT.
- Strong understanding of data privacy, consent management, and regulatory compliance across multiple international markets.
- Proven ability to manage Managed Service Providers and Systems Integrators, ensuring delivery quality, governance, and vendor accountability.
- Strong leadership, communication, and vendor management skills, with a focus on delivering measurable business outcomes.
- Ability to operate effectively in an environment balancing global standardisation with local market flexibility.
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Key Competencies
- Strategic product ownership and roadmap leadership: Translates business ambition into a clear, multi-year capability roadmap, prioritises competing demands, and drives delivery through to measurable outcomes.
- Stakeholder engagement and influence in a matrixed organisation: Builds trusted partnerships across business and IT, aligns diverse and sometimes competing affiliate needs, and influences senior leaders.
- Vendor and commercial management: Selects, negotiates with, and manages Systems Integrators, Managed Service Providers, and platform vendors, holding partners accountable for quality, cost, and delivery governance.
- Compliance and governance orientation: Embeds enterprise governance, data privacy, consent, and Responsible AI standards into every solution, ensuring compliant delivery across multiple regulated markets.
- Technical breadth and depth: Fluent across Digital Marketing, Content, Web, Analytics and AI platforms, with enough technical depth to challenge designs, assess trade-offs, and guide solution architecture decisions.
- Innovation and AI mindset: Stays ahead of emerging digital, data and AI trends and pragmatically translates them into scalable, high-value use cases for the business.
- Change leadership and communication: Drives adoption through clear communication, training, and structured change management, and articulates complex technology concepts to non-technical audiences.
- People leadership: Mentors and develops team members, fostering a culture of innovation, accountability, and continuous learning.
- Comfort operating amid ambiguity, transformation, and platform transition: Remains effective and decisive in a fast-changing environment with evolving priorities and legacy-to-target-state migration.
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