Brainlabs
Associate Director, SEO
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Brainlabs is the independent, founder-led agency building the future of media.
We have over 1000 Brainlabbers based across the global, all united through the 12 principles laid out in our Culture Code. We're full-service, with people and AI agents working side by side, all aligned to one thing: maximizing our clients' revenue through a genuinely scientific approach to media. If you want to help play your part in achieving this for the world's biggest brands in an environment that will support and challenge you in equal measure, this is where you do it.
What's the role
As an SEO Associate Director at Brainlabs, you'll shape strategy and oversee delivery across a portfolio of clients. That means defining what success looks like, measuring impact against SEO objectives and wider client KPIs, and actively managing the delivery team to hit those targets. Search is changing fast, with AI-powered features and generative engines reshaping how people find information, and you'll be central to how we help clients stay ahead of that. You'll generate new ideas, take them to clients, test them, and share what works.
What you do
- Using your practice knowledge, you'll build and deliver SEO strategies that move the needle, prioritising high-value work based on data and client business goals.
- You'll develop SEO guidelines and processes that make the whole team sharper and more consistent.
- You'll contribute to the SEO practice roadmap, helping ensure our offering keeps pace with how search is evolving, including AI Overviews, generative engines like Perplexity and ChatGPT Search, and what that means for visibility and content strategy.
- You'll lead some of our larger accounts, building strong client relationships and acting as a point of escalation, making sure work lands on time and to standard.
- You'll lead and mentor people across the practice, growing capability and knowledge at every level.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Who you are
- Strong all-round SEO knowledge with at least four years of experience.
- A solid understanding of AI Search: how Google AI Overviews, large language models and generative engines are changing organic visibility, and how to build strategies that account for them.
- Demonstrable success in improving SEO strategies through automation, process improvements and technology adoption.
- A good understanding of how other channels work and optimise alongside SEO.
- A confident, authentic communicator who cares about the quality of work and keeps learning.
- Passionate about growing the people around you.
- Strong presentation skills, with solid data analysis and reporting ability.
- Attentive to detail, methodical and process-led.
- Commercially aware.
How you succeed
- You live the culture code every day.
- Campaigns are created and delivered to the right standard.
- Internal targets on technology adoption and process improvement are met.
- Quality assurance metrics across all campaigns you lead are hit.
- Client satisfaction targets, both internal and external, are met.
- Learning certifications are created and completed across the practice.
- Your delivery teams are well-managed and producing strong output.
What happens next
We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.
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Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.
Thank you for your interest in Brainlabs! We look forward to getting to know you!
What happens next?
We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.
A note on our offices: We pride ourselves in being a company with an office-centric culture and, for the majority of roles we expect people to be in commuting distance of the office and come in for around 3 days per week.
Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!
Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.
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