WPP Media
Associate Programmatic Director
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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary and Impact
This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognized as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programs from tactical activations to long-term partnerships, designed to drive awareness, engagement, and conversions across the full marketing funnel.
Skills and Experience
We’re looking for an Associate Director to own and grow Goat’s programmatic proposition, primarily across the UK and US, with the opportunity to support global projects. This is a senior, hands-on leadership role at the heart of our Influence Everywhere vision. You will:
- Be accountable for the quality and performance of programmatic campaigns delivered by the team
- Run and execute campaigns yourself when needed – not just oversee others
- Act as the go-to expert for programmatic strategy and technology
- Help shape and broaden our offering, including influencer-led programmatic solutions and integrated responses to brief
- Lead and develop the programmatic team (e.g. Senior Programmatic Manager / Programmatic Manager), acting as the escalation point for complex work
- Drive integration and utilization of programmatic across the wider business
Key Responsibilities
Leadership & Integration
- Own the vision, roadmap, and day-to-day leadership of programmatic at Goat.
- Take responsibility for the output of the team, ensuring high standards, strategic alignment, and commercial impact.
- Line manage and/or coach senior and junior programmatic team members as the team evolves.
- Champion programmatic within Goat, building strong relationships with client services, strategy, influencer, paid social, and creative teams to deliver truly integrated Influence Everywhere solutions.
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Strategy, Delivery & Innovation
- Lead programmatic strategy for key clients and new business, including proposal and pitch work.
- Personally plan, build, and optimize campaigns where needed, from briefing through to reporting.
- Integrate programmatic with influencer and social activity to extend reach, frequency, and performance beyond organic and paid social.
- Identify opportunities to evolve our programmatic product, including influencer-driven programmatic, new formats, data partnerships, and measurement approaches.
Campaign Management & Platforms
- Oversee (and where required, directly manage) end-to-end campaigns across formats and platforms, including:
- Display and video (including YouTube)
- CTV and online video
- Amazon / retail media
- Digital OOH and other emerging programmatic channels
- Use DSPs such as The Trade Desk, DV360 (and others as relevant) for campaign setup, optimization, and reporting.
- Optimize towards agreed KPIs, managing budgets, pacing, bidding, and audience strategies.
- Ensure brand safety, viewability, and fraud prevention standards are consistently met.
Insights, Reporting & Global Collaboration
- Produce clear, actionable performance reports and post-campaign analyses.
- Present insights and recommendations to internal stakeholders and clients in a way that is commercially meaningful.
- Use historic data and platform insights to inform planning, forecasting, and future proposals.
- Share best practice with other markets and support global or multi-market clients where required.
Role Requirements
- Strong experience planning, executing, and optimizing programmatic campaigns, ideally in an agency or digital media environment.
- Hands-on proficiency with key DSPs (e.g., The Trade Desk, DV360) and audience/data tools.
- Experience leading or overseeing programmatic specialists (formal line management or clear senior escalation responsibility).
- Solid understanding of programmatic fundamentals: targeting, bidding, inventory buying, optimization, and measurement.
- Comfortable working across multiple formats and environments (e.g., display, video, YouTube, CTV, Amazon/retail media, digital OOH).
- Strong analytical skills, with the ability to turn data into clear, practical recommendations.
- Proven ability to manage budgets and deliver against performance and ROI targets.
- Confident communicator, able to educate and influence internal teams and clients on programmatic best practice.
- Willingness to work on cross-market projects, with the bulk of work focused on the UK and US.
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Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please note this is a UK-based role and requires individuals to have the right to work in this location.
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