MVF
Audience and Revenues Director
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The Role
Lead the commercial transformation of MVF's brand portfolio
Own the P&L for a portfolio of media brands as it shifts from rented Google traffic to owned audiences, data products, and brand-equity revenue.
What we're offering you:
- Summer Fridays
- Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
- Hybrid working - 3 days a week in the office
- Closed for Christmas holidays - Extra days not taken from your annual holiday allowance
- Work from anywhere for 2 weeks a year
- Life Assurance and Income Protection to protect your loved ones
- Benefits allowance for health, dental, and vision coverage
- Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
- Defined Contribution Pension and Salary Sacrifice Scheme
- Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
- Family Forward support for our MVF parents and their mini-mes
- 2 charity days a year
- Free breakfast when in the office
The Role
MVF's brands portfolio is moving from a model built on SEO traffic and lead-gen monetisation to one built on owned audiences (newsletters, community), data products (indexes, intent data), and brand equity (licensing, sponsorship, partnerships, events). You'll hold two things in tension: getting the most from a mature traffic-driven revenue engine, while building new revenue lines fast enough to take its place.
"You'll own the P&L for a portfolio moving from rented traffic to owned audiences - turning subscriber trust into new revenue lines."
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Responsibilities:
- Own the full revenue P&L across the brands portfolio: CPX, affiliate, sponsored content, display, newsletter sponsorship, licensing, sponsorship of indexes and awards, event partnerships, data licensing, and emerging products (pay-per-crawl, concierge buyer services, premium reports)
- Set commercial strategy for each revenue stream - pricing, rate cards, yield management, packaging
- Lead the sales motion across newsletters, anchor campaigns, data products, and digital events
- Grow licensing as a portfolio product - expanding beyond ExpertReviews into brands including Tech.co, Startups, and EcoExperts
- Own commercial analytics: revenue mix, subscriber economics, sponsorship pipeline, segment-level targeting capability
- Build the commercial pitch - translating subscriber data and first-party intent signals into a compelling story for sponsors and clients
- Partner with MVF's B2B and B2C sales teams to cross-sell brand revenue products into existing client accounts
What Success Looks Like:
- A clear, audited baseline of revenue performance across the portfolio, with a refreshed commercial pitch built on the owned-audience story
- Multiple new revenue streams contributing materially - across newsletter sponsorship, licensing, sponsored content, and commercial event partnerships
- A live, forecastable sponsorship pipeline
- Revenue mix visibly shifting toward owned-audience and data-driven income, with a clear commercial case for the audience-first model
Our Ideal MVFer:
- Has sold media, sponsorship, or commercial partnerships in a B2B context - ideally across newsletters, content, and events. B2C experience welcome but not the centre of gravity
- Has built or diversified a revenue model, not just managed one - can stand up a new product from a blank page
- Treats first-party data as a commercial asset, and can articulate why engaged subscribers outperform anonymous pageviews
- Comfortable with performance revenue (CPX, affiliate, lead-gen) and yield optimisation
- Commercially aggressive but editorially sensitive - understands that for media brands, audience trust is the product, and revenue has to feel like a feature, not a tax
- Comfortable building influence and credibility with sales leaders and stakeholders outside their direct reporting line
- Excited by a content strategy grounded in expert opinion, video-first storytelling, and AI-augmented production
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About MVF
MVF powers growth for our clients by connecting them to potential customers.
The digital marketing landscape is complex and constantly evolving. Businesses need experts who are tracking that evolution and finding new ways to innovate and win.
This is where MVF comes in. We match readers, buyers & business leaders with the brands & companies that make the products and services they need.
We do this by building relationships with potential customers at each stage of the marketing funnel by offering insights, information, and tools to help them learn more about the things they're interested in. We build profiles on our audiences, guide them through purchase decisions, and ultimately connect them to the right products/services when they are ready to buy. Our clients trust us as experts in lead generation, which frees up their time to do what they do best.
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