Publicis Groupe Holdings B.V
Audience Strategy Associate Director
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Audience & AdTech Associate Director – Zenith International
About the Role
We are hiring an Audience & AdTech Associate Director to help shape how one of the world’s most innovative brands connects with audiences at scale. This is a unique opportunity to combine strategy, data, and technology to build smarter, more effective digital experiences. Sitting at the heart of Adobe.Pub, you’ll influence how audience and AdTech capabilities evolve across a complex, high-investment media ecosystem. If you’re passionate about turning data into impact and leading teams to deliver meaningful change, this role offers real scope to make your mark.
About Zenith
Company Description
Zenith, a company under the Publicis Groupe umbrella, is the ROI agency—a title held true to since 2005. With over 6,000 specialists across 95 markets, we offer unparalleled expertise in Media, Data, Technology, Commerce, and Content. We prioritise effectiveness to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Historically, ROI meant efficient planning, buying, and reporting of media. Today, it encompasses Return on Investment and extends to Return on Imagination, delivering integrated experiences that inspire growth. 🚀 Our clients’ business growth, employee development, and our own culture thrive under this philosophy.
Powered by proprietary tools and data, our work spans analytics, data- and technology-driven performance marketing, content, and trading—harnessing expertise spanning 30+ years of media planning to deliver accountable and forward-thinking ROI solutions.
We inspire growth for leading brands such as Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok, and Verizon.
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Powered by insight, scalability, and innovative AdTech techniques, we combine strategy, creativity, and cutting-edge tools to help brands like TikTok and Adobe thrive.
Responsibilities
What you’ll be doing:
- Lead the end-to-end audience strategy, from segmentation and enrichment through to activation and performance measurement.
- Design scalable frameworks that connect first-party, contextual, and partner data across channels.
- Oversee audience infrastructure and governance to ensure:
- Consistency
- Quality
- Operational excellence
- Translate data, analytics, and modeling insights into actionable audience strategies that drive real business results.
- Shape AdTech strategy across:
- Ad serving
- Tagging
- Tracking, engineering a strong and forward-ready foundation.
- Drive automation initiatives to improve:
- Efficiency
- Reduce manual processes
- Support scale
- Partner with cross-functional teams and lead stakeholders across:
- Marketing
- Data
- Product
- Privacy functions
Qualifications
Skills and Experience We’re Looking For:
- Strong experience in AdTech, audience strategy, or digital activation within an agency or advertiser environment.
- Deep understanding of audience segmentation, data activation, and cross-platform delivery.
- Knowledge of AdTech ecosystems, including:
- Ad servers
- DSPs (Demand-Side Platforms)
- Data platforms
- Experience translating data privacy requirements into practical and compliant activation strategies.
- Ability to design scalable processes and introduce automation to improve performance and efficiency.
- Confident communicator capable of:
- Simplifying complex concepts
- Influencing diverse stakeholders
- Experience mentoring teams and working with a collaborative, supportive leadership style.
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Benefits
Zenith offers a range of benefits, including Core Benefits and Expanded Initiatives:
Core Benefits
- Pension (Retirement Planning)
- Life Assurance
- Private Medical Cover
Expanded Initiatives
- Reflection Days (Periods of focused rest and productivity)
- Shared Parental Leave (Flexibility in parental leave options)
- Check out Publicis’ Inclusive Benefits and EAGs (Employee Action Groups) for more details.
Working Environment
Publicis Groupe operates primarily with four days per week in-office or at clients' offices, with flexibility for distributed work as needed.
Commitment to Inclusion & Diversity
At Zenith International, we are committed to:
- Being an equal opportunities employer, celebrating diversity in race, ethnicity, nationality, ability, age, and gender.
- Offering a fair, accessible, and inclusive recruitment process.
🔹 If you have any access needs (e.g., disability, neurodivergence, or health conditions), please let us know—we’ll ensure the recruitment process works for you.
Guided by our values of empathy, accountability, collaboration, and embracing change, we strive to build a culture where everyone feels seen, respected, and included. 🌟
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