SUMO
Audience Development and Community Manager | Sports, Athletes + YouTube
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The Opportunity
We’re looking for an Audience Development and Community Manager to join a growing sports media business creating digital content around high-profile athletes and sporting personalities.
This role will focus on developing deeper relationships with the audience across YouTube, newsletters and wider community initiatives, helping turn viewers and followers into a highly engaged digital community.
You’ll take ownership of a number of audience-facing projects, including YouTube membership activity, subscriber benefits, newsletters, competitions, merchandise and other initiatives designed to improve engagement and retention.
Working across production, editorial, social and external partners, you’ll make sure community programmes are properly planned, delivered and continuously improved based on how audiences respond.
It’s a varied role combining audience development, community management and project delivery, and would suit someone who understands digital media but is equally comfortable managing the operational side of bringing ideas to life.
The Role
- Develop and manage initiatives designed to grow engagement across YouTube, newsletters and other owned audience channels.
- Oversee YouTube membership activity, ensuring subscribers receive a strong experience and agreed benefits are delivered effectively.
- Coordinate newsletter planning and distribution alongside editorial, social and content teams.
- Create and manage community initiatives including competitions, giveaways, exclusive content and other fan-focused campaigns.
- Support merchandise and e-commerce activity, helping coordinate launches, customer communication and fulfilment.
- Track audience participation and engagement, using performance data to identify opportunities to improve retention and community activity.
- Manage timelines across multiple audience projects, working with internal teams and external partners to keep delivery on track.
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Requirements
- Experience working within digital media, social media, content or media production environments.
- Strong project management skills with experience coordinating several workstreams at the same time.
- Good understanding of platforms such as YouTube and how digital audiences engage with content and communities.
- Excellent organisation and communication skills with strong attention to detail.
- Comfortable working with audience data and reporting to understand campaign and community performance.
- Experience across memberships, newsletters, competitions, e-commerce or merchandise would be highly advantageous.
- Commercially aware, proactive and comfortable working collaboratively across editorial, production, social and external partners.
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If you think you're the right person for this role:
APPLY TO THIS JOB AD WITH YOUR CV
OR; SEND YOUR CV TO hello@sumo.london
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SUMO are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).
Thank you for your interest in the above vacancy. Please note - due to the high volume of Resume's and Applications we receive, we can't always get back to everyone, although we do try our best!
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