IE Media, Inc.
Audience Development Manager
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Job Title: Audience Development Manager
Company Overview
IE Media, Inc. is a leading, global digital media publisher that covers technology, engineering, and science news. We deliver the most futuristic and cutting-edge developments in these areas to our readers and followers on social media through articles and videos.
IE’s fast-paced and collaborative international work environment celebrates quality and ethical journalism. The team includes a diverse group of infinitely curious individuals from all around the world who share a joint passion for sharing the latest and the most important info with the world, as we believe knowledge is power.
Role Overview
We're looking for a hands-on, data-driven Audience Development Manager to grow, engage, and monetize our audiences across every digital platform. This is a mid-level, individual-contributor role reporting directly into senior leadership. You'll own the day-to-day execution of our audience growth, creator, social, SEO, and newsletter efforts — building the systems that turn reach into revenue and helping shape what our millions of readers and viewers see next.
This is a full-time contract position for the first year. The role is fully remote, with travel to Istanbul a few times per year.
Responsibilities
- Plan and execute digital marketing and audience-growth campaigns across web, social, newsletters, and video.
- Manage and grow our presence on YouTube, Instagram, TikTok, LinkedIn, Snapchat, Facebook, and emerging platforms.
- Build and manage relationships with Meta and Google, and grow a network of creators and partners.
- Develop social media monetization systems and repeatable workflows that turn audience growth into revenue.
- Use AI tools to streamline content scheduling, planning, and workflow automation.
- Work closely with editorial and video teams to shape content that resonates with target segments.
- Use analytics tools to track performance, spot trends, and translate data into clear, actionable recommendations.
- Implement and refine SEO/SEM strategies to grow organic traffic and page views.
- Own the newsletter and email program — growing the list while keeping existing subscribers engaged.
- Stay ahead of platform and format changes, and bring new growth ideas to the table.
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Requirements
- 3–5 years of hands-on experience in digital marketing and social media, with a proven track record of growing audiences across platforms like YouTube, Instagram, TikTok, and newsletters.
- Hands-on experience managing creators or creator programs on Meta platforms (Instagram, Facebook) — creator tools, partnerships, and relationship management.
- Strong networking skills, with a track record of building and growing a network of creators, partners, and platform contacts.
- Proven experience monetizing social media audiences (platform monetization programs, brand partnerships, ad/creator revenue) and building scalable systems and workflows to support it.
- Experience using AI tools for content scheduling and workflow automation.
- Strong, practical knowledge of SEO and SEM.
- Fluency with digital analytics tools, and the ability to turn data into insight and decisions.
- Excellent written and verbal English.
- Experience in the publishing or media industry (strongly preferred).
- Familiarity with digital product strategy and user-registration funnels (a plus).
- Bachelor's degree in Marketing, Communications, Business, or a related field (a plus; relevant experience can substitute).
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Benefits
- Competitive monthly compensation, engaged as a full-time contractor via Deel
- A performance bonus tied to social video revenue
- Remote. You'll overlap with our core hours on Istanbul time (GMT+3) — a natural fit for most of Europe.
- Real ownership and direct access to leadership, in a brand with global reach
- Birthday leave
- 20+ days PTO
Diversity and Inclusion
IE is dedicated to supporting its diverse and inclusive staff. IE urges women, people of color, armed forces veterans, people with disabilities, and gender-nonconforming people to apply. IE does not discriminate based on sex, age, race, color, creed, national origin, religion, marital status, pregnancy, sexual orientation, affectional choice, or gender identity. We recognize a person’s unique experiences as points of strength and welcome them as teammates on our team, working in service of the mission to explore and report on engineering, in whatever form it takes.
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