Cancer Research UK (CRUK)
Audience Marketing Senior Executive
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Senior Executive – Audience Marketing
£33,000 - £37,000 plus benefits
Reports to
Audience Marketing Manager
Directorate
Marketing, Fundraising & Engagement
Contract
12 month fixed-term contract
Hours
Full time 35 hours per week (We are open to flexible working requests such as compressed hours)
Location
Stratford, London Office-based with high flexibility (1-2 days per week in the office)
Closing date
9 August 2026 23:55
Visa sponsorship
You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.
Recruitment process
2 stage interview process, 1st stage will be a competency-based interview, 2nd stage will involve a task related to the role. Both via Microsoft Teams
At Cancer Research UK, we exist to beat cancer.
We’re looking for a Senior Executive, Audience Marketing to join our Loyalty and Cultivation team. As a Senior Executive you will play a key role in engaging and retaining our valued supporters.
The Loyalty & Cultivation team sits within our Marketing and Digital department and leads the development and delivery of marketing strategies, campaigns and journeys to develop emotional loyalty in existing supporters, with the aim of driving additional actions and greater lifetime value.
This role will focus specifically on below the line channels (email, SMS, direct mail, telemarketing, paid social) and offers a great opportunity for a marketing professional that is passionate about delivering personalised experiences through data-driven marketing.
What will I be doing?
- Translate cross-channel strategy into production specific briefs, leading on the delivery of data and digital campaign set-up requirements in collaboration with Data Selections, Web Analyst, Social and Marketing Delivery teams
- Oversee the campaign set-up and management process across all channels, ensuring campaign elements are audited prior to launch
- Work with Adobe, Social and Marketing Delivery teams to deliver email, SMS, social and other specialist marketing activity
- Undertake internal and external landscape analysis to define and develop the audiences and product offerings that need activating as part of the marketing delivery plan
- Translate the product marketing plan into cross-channel integrated briefs that meet the needs of Cancer Research UK audiences and work with agencies and internal teams to deliver required outputs from brief response through to development and approval
- Take responsibility for the content and creative production process, working with agencies, freelancers and in-house Creative Team to develop compelling creative across a range of channels
- Work with UX experts to devise pre-launch test and learn initiatives and in-campaign A/B testing, using results to recommend areas for optimisation
- With Marketing Executive support, lead on all aspects of campaign delivery including direct mail production and fulfilment and paid digital campaign delivery
- Lead on in-campaign reporting and post-campaign analysis, sharing recommendations for optimisation and to improve the effectiveness of future campaigns with the Audience Marketing Manager and key stakeholders
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What are we looking for?
- Relevant experience of delivering multi-channel campaigns, from planning through to execution and analysis, that meet campaign KPIs. Experience in digital and below-the-line channels would be particularly relevant.
- Good understanding of end-to-end supporter or customer journeys and the role of different channels in fully integrated campaigns
- Data-driven with a good understanding of UX principles and experience of interpreting results and using insight to recommend opportunities for optimisation
- Experience of developing highly effective campaign assets for use across channels
- Experience working day-to-day on email service platforms (Adobe desired but not essential)
- Commercially aware with understanding of budget management
- Experience of building positive working relationships and working effectively as part of a team
- Experience of managing own workload, meeting deadlines and effectively handling changing priorities
Our organisation values are designed to guide all that we do.
- Bold: Act with ambition, courage and determination
- Credible: Act with rigour and professionalism
- Human: Act to have a positive impact on people
- Together: Act inclusively and collaboratively
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Your very own career expert that helps elevate your application to the next level.
We’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.
If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you.
What will I gain?
We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.
You can explore our benefits by visiting our careers web page.
How do I apply?
We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.
For more information on this career opportunity please visit our website or contact us at recruitment@cancer.org.uk.
For more updates on our work and careers, follow us on: LinkedIn, Facebook, Instagram, X and YouTube.
Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.
We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen. Please contact recruitment@cancer.org.uk or 020 3469 8400 as soon as possible.
Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.
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