Omnicom Media
Audience Operations Manager
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Agency
Omnicom Media
Job Function
Data and Analytics
Job Subfunction
Data Science and Analytics
Job Description
This role leads the operational management of audience workstreams for Volkswagen Group brands at a global level. Sitting across workflow, service management, governance, and reporting, the Manager, Audience Operations ensures the audience function runs in a structured, consistent, and scalable way.
Working closely with the local planning teams, BAH, analytics, and data teams, the role creates visibility across audience demand, delivery status, performance inputs, and operational risks. The Manager will oversee the processes, documentation, and reporting rhythm that enable audience work to move efficiently from request through to review.
This role would suit someone who can bring structure, judgment, and continuous improvement to a complex, multi-market audience service.
Key Responsibilities
Audience Workflow & Ticketing
- Manage the day-to-day audience request process, ensuring requests are logged, tracked, and updated accurately.
- Maintain the ticketing workflow, monitoring progress, blockers, dependencies, and outstanding actions.
- Coordinate with local teams, the audience team, and BAH to ensure requests move through the process efficiently.
Tracker & Documentation Management
- Own and maintain the master audience tracker, ensuring audience status, ownership, platform availability, and key details are up to date.
- Support updates to the audience catalogue, including audience names, definitions, IDs, usage notes, and market availability.
- Maintain clear process documentation, templates, and ways-of-working materials for the audience team.
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Reporting & Performance Operations
- Coordinate the collection of audience performance inputs from BAH, analytics, local teams, and platform reports.
- Maintain recurring reporting templates and performance trackers.
- Provide structured reporting inputs to support audience reviews, optimisation recommendations, and future planning discussions.
Operational Governance & Continuous Improvement
- Support consistent use of taxonomy, naming conventions, briefing templates, and documentation standards.
- Identify gaps, duplication, missing information, or process issues across audience workflows.
- Recommend improvements to make audience operations more efficient, transparent, and scalable.
You Will Likely Bring
- Experience within media operations, data operations, audience operations, digital media, or project coordination.
- Strong organizational skills and experience managing multiple workflows, requests, and stakeholders.
- Experience maintaining trackers, status documents, reporting templates, or operational dashboards.
- Familiarity with digital media, audience activation, campaign operations, or data-led marketing.
- Strong attention to detail, particularly around documentation, naming conventions, and data accuracy.
- Ability to gather information from multiple teams and turn it into clear, structured updates.
- Experience working with internal teams such as activation, analytics, planning, data, or technology.
- Strong written and verbal communication skills.
Tools & Platforms
Familiarity with key digital, audience, and measurement platforms, ideally including:
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- Workflow and ticketing tools: Jira, Hive, Monday.com, Asana, ServiceNow, or equivalent
- Office tools: Excel, PowerPoint, Word, Teams, and SharePoint
- Reporting tools: Excel dashboards, Power BI, Looker Studio, or equivalent
- Media platforms: DV360, Meta, TikTok, YouTube, Amazon, or equivalent
- Measurement platforms: GA4, platform analytics, or campaign reporting tools.
Personal Profile
- Highly organised, structured, and detail-oriented.
- Comfortable managing process, documentation, and reporting detail.
- Proactive in spotting gaps, blockers, and opportunities to improve.
- Clear, reliable, and confident communicating with different teams.
- Collaborative, positive, and focused on high-quality delivery.
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
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