Audience Producer

Location: The i Paper Headquarters, Derry Street, HSK, London, W8 5HY.

Position: Full Time/Permanent/Hybrid – office attendance required x3 days a week

Job Introduction

We’re looking for a motivated and detail-oriented Audience Producer to join our team and work across our newsletter portfolio, homepage, push notifications and social platforms. This is a full-time, junior role best suited to someone with a passion for digital publishing, audience engagement, and data-driven decision making.

You’ll work weekday hours (7am – 4pm or 10am – 7pm), with a requirement to work on some weekends.

This role is central to how we connect our journalism with readers. You’ll be responsible for curating and distributing content across key channels, with a sharp instinct for what engages digital audiences. You'll be responsible for selecting, framing, and promoting stories in ways that resonate with The i Paper’s audiences on the homepage, in our newsletters and on social media.

You’ll collaborate closely with editors, reporters, and other audience specialists, contributing to a growing, digitally savvy newsroom.

Main Responsibilities

• Support the planning, publishing, and optimisation of content across platforms to maximise reach and engagement.
• Production of key newsletters in The i Paper portfolio, including building, editing, workshopping subject lines and sending. Use of Sailthru for building newsletters and Glueletter for tracking performance.
• Curate our homepage, app and section pages to optimise experiences for subscribers and fly-by visitors.
• Use long-term and real-time analytics to optimise placement of stories on the homepage.
• Use a data-informed approach to write and send engaging browser and app push notifications.
• Schedule stories on The i Paper’s social channels and design eye-catching graphics to go alongside the posts.
• Monitor audience behaviour in real time and adapt content strategies accordingly.
• Use data and insights to inform decision making and recommend content approaches.
• Collaborate with editorial and social teams to ensure consistency and accuracy in output.
• Maintain relationships with third-party news aggregators and pitch stories.