WeComm
Audience & Segmentation Manager
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The Brand
This is a seriously exciting opportunity for an Audience & Segmentation Manager to join one of the UK’s biggest names in retail at a major point in its customer data journey. With huge scale, an evolving digital ecosystem and significant investment in customer intelligence, you’ll be joining a business where audience strategy has the potential to influence millions of customer interactions across CRM, web, app and offline channels.
The Role
As Audience & Segmentation Manager, you’ll take real ownership of the audience and segmentation strategy, turning behavioural, transactional and lifecycle data into actionable customer audiences. You’ll build the frameworks that shape targeting, personalisation and lifecycle engagement, working across CRM, Insights, eCommerce, Digital and Technology while developing capabilities across Salesforce Data Cloud, Marketing Cloud, Einstein and Agentforce. This is a chance to genuinely build, evolve and influence how a major retailer understands and engages its customers.
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The Person
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The Audience & Segmentation Manager will be a strategic, analytical and commercially minded customer expert who loves getting under the skin of customer behaviour. You’ll bring strong experience across CRM, customer insights, segmentation and audience strategy, alongside experience with Salesforce Data Cloud or another CDP/activation platform such as Hightouch, Braze or Iterable. If you want ownership, scale and the opportunity to become the go-to expert for audience and segmentation within a major retail business, this is a BIG one.
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