B2B Analyst - Marketing Analytics & Channel Insights

This is an exciting opportunity for a B2B marketing analytics expert to have a real impact on how marketing drives growth.

You'll turn data into powerful insights, shape investment and optimisation decisions, and work closely with senior marketing teams across channels including paid media, ABM, email and digital.

If you enjoy combining analytics with commercial thinking and influencing how marketing gets done, this role gives you the opportunity to make a genuine difference.

Title: B2B Applied Analyst - Marketing Analytics & Channel Insights

Location: Central London

Salary: £420/day

Contract: 12 Month Contract

Working Pattern: Hybrid - 2/3 days onsite

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About the Role

We're looking for an experienced B2B Applied Analyst to join a high-performing Growth Marketing & Insights team and help shape how marketing performance is measured and optimised.

This is a hands-on analytics role focused on understanding what's working across B2B marketing channels, where investment can be optimised, and how marketing contributes to pipeline and growth.

You'll work closely with Marketing, Marketing Operations and Campaign teams, turning complex data into clear insights and recommendations that influence decision-making.

Role Responsibilities:

• Analyse performance across paid media, email, ABM, events and web, identifying drivers of engagement, conversion and lead quality.
• Support full-funnel analysis, including pipeline contribution, conversion rates and MQL/MQA performance.
• Develop and maintain measurement frameworks across campaigns, channels and audiences.
• Provide insights to support budget allocation, planning and optimisation.
• Build and maintain dashboards and reports, primarily using Power BI.
• Partner with Marketing Operations and Campaign teams on planning, execution and post-campaign analysis.
• Contribute to attribution and incrementality analysis to understand marketing impact.
• Provide ad-hoc analysis to support optimisation and stakeholder questions.
• Help improve data quality and consistency across marketing systems, including tracking and attribution inputs.
• Identify opportunities to automate and scale reporting, reducing manual effort and improving insight delivery.
• Work cross-functionally to ensure insights influence decision-making.
• Communicate findings through clear storytelling and visualisation to executive, operational and marketing audiences.