B2B Creative & Content Partner - Freelance

Skills

Copy

You should be able to take a relatively open brief and work out:

• what the proposition actually is
• what the audience needs to understand
• what the strongest messages are
• what should be left out
• how the message should be structured
• how to make something simpler without making it generic

You should be comfortable writing for B2B audiences and buying journeys, rather than simply producing engaging marketing copy.

Design

You should be able to turn that thinking into polished, professional visual communication across:

• presentations and sales decks
• proposals
• one-pagers
• service overviews
• case studies
• web content
• digital and print collateral

We currently use Canva for most creative and presentation work because we want to retain the ability to edit and reuse assets internally. You don’t have to be a Canva-only designer, but you do need to be comfortable producing high-quality, editable work within that environment.

We already have a strong visual identity and digital design system. We’re very open to thoughtful recommendations about how that could be refined or elevated, but we’re not looking for a rebrand.

How we like to work

We’re looking for someone who can take ownership rather than needing detailed instructions at every stage.

That means being comfortable with:

Brief → think → challenge → structure → write/design → refine → deliver.

We want you to bring your judgment to the work. If you think the proposition isn’t clear, something is trying to do too much, or we’re focusing on the wrong message, we want you to say so.

Equally, we’re not looking for a lengthy strategy or discovery exercise before anything gets made. The thinking and brand foundations are already there. This is primarily translation, creative judgment, and execution.

You’ll also work alongside our lead generation/marketing partner, making sure the content and collateral connect with the campaigns we’re running and what we’re asking the market to do.

Must-have experience

We’re looking for someone with:

• Significant freelance experience and the ability to own work independently.
• A strong portfolio demonstrating both copywriting and design, ideally showing examples where the two have been developed together.
• Proven B2B experience – this is essential.
• Experience working with startups, scale-ups, or growing businesses, where pace and pragmatism matter.
• Experience creating commercial assets such as sales decks, pitch decks, proposals, one-pagers, websites, and/or case studies.
• Strong commercial judgment and an understanding of how content and design support marketing and sales, not just brand awareness.
• Excellent writing and editing skills.
• Strong visual and layout skills with a high level of attention to detail.
• The ability to work within an existing brand while knowing when and how to improve its application.
• Strong stakeholder management skills and the confidence to take a brief, ask the right questions, and then get on with it.
• The availability to start quickly and make meaningful progress during the initial 2–3 week period.

What this role isn’t

We’re deliberately looking for a very specific type of freelancer, so a few things are worth being clear about.

• This isn’t a rebrand. We love our brand and want to build on it.
• This isn’t a brand strategy project. We’re not looking for weeks of discovery, positioning workshops, or a new tone-of-voice framework.
• This isn’t purely a copywriting role or purely a design role. We need someone who can do both to a genuinely high standard.
• This isn’t about creating more content for the sake of it. Every asset should have a clear purpose and make it easier for the right people to understand, engage with, or buy what we do.

We value strategic thinking, but we need that thinking to translate into excellent work. We’re looking for someone who can move quickly from understanding the problem to producing the solution.

What great looks like

The ideal outcome is that our communications become noticeably clearer, more consistent, and more polished — without losing the personality and attitude that make Culture Craft distinctive.

You should be able to help us get to the point where someone unfamiliar with Culture Craft can look at our website or a sales asset and quickly understand:

• what we do, why it matters, why we’re different, and what they should do next.

And we want to get there without saying everything, overcomplicating the message, or diluting what makes us different – that’s where this role comes in.

If you’re equally comfortable thinking about the words, the structure, and the visual communication, and you enjoy taking a strong existing brand and making it better, we’d like to hear from you.

We will require a portfolio of relevant B2B work, and projects where you have been responsible for both the copy and the creative/design will need to be demonstrated.