Strategy & Planning

• Take an active role in executing the agreed CRM strategy and vision.
• The role will be our ‘go-to’ person for all things B2B CRM – our CRM ‘SME’ for Trade.
• Lead relationships with multiple senior BBC Studios stakeholders to deliver strategic projects with their full support.
• Leads CRM planning for key trade marketing events throughout the year.
• Raise awareness of CRM approaches around the business and embed in marketing thinking.
• Working with the wider CRM team to help them develop their platforms and processes to support best practice operating frameworks.
• Develop cost-effective systems to lower our operating costs over time. Manage spend to hit budget.
• Supports the deployment of AI (Salesforce Einstein) to aid the operational enhancements of the CRM Team.
• Creative thinking and awareness of competitor standards. Presenting ideas to continually innovate and adapt email design and improve customer journeys.

Leadership & Stakeholder Management

• Inspire the team to innovate, be aware of developments in marketing, CRM and technology/digital trends, maintain links with the industry and incorporate insight into CRM activity.
• Advise the CRM teams on the technical aspects of Salesforce Marketing Cloud & other related CRM products (e.g. Litmus), ensuring that BBC Studios makes the most of the tools we have.
• Ensure all users of CRM systems are trained in their effective use. Collaborates closely with other CRM Managers within the team.
• Comfortably manage creative briefs and bespoke design projects.
• Collaborating with external agencies to deliver unique experiences in line with key business objectives.

Essential Criteria

YOUR SKILLS AND EXPERIENCE

• Extensive experience with the Salesforce Marketing Cloud platform or similar platforms like Dot. Digital or Braze.
• Experience with managing and fostering relationships with a variety of stakeholders.
• Significant experience in an email marketing role in the B2B/Events space.
• Data-driven, with strong analytical capabilities.
• Knowledge on latest GDPR policies.

Desired But Not Required

• Understanding of the BBC and its place in the media market.
• Experience of delivering multi-channel marketing automations.
• Understanding and experience of editorial compliance and Fair-Trading policies.
• Experience of Salesforce Sales Cloud
• Basic Adobe Photoshop editing skills
• AMPScript & HTML skills

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

We are unable to accept applications via CV and only applications made online will be considered. Please click on the APPLY NOW button to proceed with your application.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.