TIE Ltd (The Intelligent Enterprise)
B2B Demand Generation & Business Development Executive
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Company Description:
TIE Ltd (The Intelligent Enterprise) is a trusted SAP demand generation agency featured in the SAP Partner Benefits Catalog, working exclusively with SAP and the global SAP ecosystem. The company specialises in B2B demand generation for SAP and SAP partners, delivering marketing campaigns that generate qualified leads, drive pipeline growth, and increase brand visibility in global markets. Through proven event recruitment and demand generation services, TIE helps partners fill seats, boost engagement, and convert opportunities into revenue. Recognised as a leading SAP ecosystem agency, TIE empowers organisations to exceed their business and revenue objectives.
Job Description:
B2B Demand Generation & Business Development Executive
Location: Remote / Box House, Near Bath
Working: Hybrid / Remote – flexibility available for the right person
Company: CEC Marketing
Job Type: Full-time
Salary: £30,000–£35,000 per year + uncapped commission
The Role:
This is not a junior or entry-level position. We are looking for someone who is confident speaking with senior business decision-makers and has experience following up marketing-generated leads, qualifying interest and progressing conversations into genuine sales opportunities. You will work across campaigns for technology clients, engaging prospects who have interacted with our marketing activity through webinars, events, content, digital campaigns, demos and other demand generation programmes. Your role is to take that initial engagement further - understanding the prospect's business challenges, identifying projects and requirements, establishing timelines and progressing qualified opportunities for our clients' sales teams. Experience within SAP, ERP, finance software, enterprise technology or a similar B2B technology environment would be highly advantageous.
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Key Responsibilities:
- Conduct B2B outbound telephone engagement across our client campaigns
- Follow up leads generated through digital marketing, webinars, events, content and other campaign activity
- Build rapport with senior business and technology decision-makers
- Understand business challenges, priorities, projects and technology requirements
- Qualify leads against agreed campaign and sales criteria
- Identify buying signals, project timescales, decision-making processes and potential opportunities
- Progress marketing leads into qualified sales opportunities
- Book meetings and introductions for our clients' sales teams where appropriate
- Nurture prospects who may not be immediately sales-ready
- Maintain accurate and detailed notes within CRM and campaign systems
- Work closely with our campaign, marketing and account teams
- Represent CEC Marketing and our clients professionally at all times
What We're Looking For:
- Previous experience in B2B telephone-based marketing, lead generation, inside sales or business development
- Experience within SAP, ERP, finance software, enterprise software or B2B technology
- A strong, confident and professional telephone manner
- Experience qualifying and progressing leads rather than simply making high volumes of calls
- The ability to have intelligent business conversations with senior decision-makers
- A good understanding of how marketing leads progress through to sales opportunities
- Strong questioning, listening and qualification skills
- The confidence to uncover projects, challenges, timescales and commercial opportunities
- Excellent written communication and CRM skills
- A proactive and organised approach
- The ability to work independently while being part of a collaborative team
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Experience with SAP or other ERP platforms and finance technology/software would be particularly valuable.
What We Offer:
- The opportunity to work on campaigns for leading global technology brands
- Exposure to the SAP, ERP and enterprise technology markets
- A varied role across multiple campaigns, geographies, and technology sectors
- Performance-related bonus and commission opportunities
- Company pension
- Free on-site parking
- Flexible working
- Remote or Hybrid working options
- A friendly, experienced and growing team
- Opportunities to develop your career within B2B technology marketing and demand generation
Flexible Working:
Our offices are based near Bath, and we are open to a hybrid or fully remote. We can be flexible for the right person, particularly for someone bringing strong relevant experience within B2B technology, SAP, ERP or finance software lead generation.
How to Apply:
If you are an experienced B2B telephone marketer or business development professional who enjoys turning marketing engagement into meaningful sales conversations and opportunities, we would love to hear from you.
Please submit your CV with a short introduction outlining your relevant B2B technology, lead generation or business development experience.
No agencies please. Applicants must be based in the UK.
Job Type: Full-time
Benefits:
- Company pension
- Free parking
- On-site parking
- Work from home
Work Location: Remote / Office
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