bp
B2B Digital & Performance Lead
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Job Family Group:
Marketing Group
Job Description:
Please note that roles based out of SJS or Sunbury will move to Timber Square, Southwark, from Q4 2027
Role Overview
This role leads digital performance across BP’s B2B businesses, connecting CRM, digital channels, web, analytics, and demand generation to drive measurable commercial impact. It focuses heavily on customer acquisition and scalable lifecycle engagement, while improving funnel efficiency (web → lead → opportunity → pipeline) and supporting multi-market adoption of consistent tools and frameworks. The role also provides dedicated digital performance support to Fleet Europe, especially within SME and base segments.
Key Responsibilities:
- Digital performance framework — defining KPIs, dashboards, governance, and optimisation rhythms across markets.
- CRM & lifecycle activation — owning the Journey Catalogue, contact strategy, automated journeys, and CRM operating model.
- Funnel optimisation — improving lead generation, lead quality, conversion, and pipeline contribution.
- Web & SEO performance — leading analytics, tracking frameworks, UX optimisation, and SEO strategy.
- Data & insights — building reporting ecosystems and enabling data-driven decision-making.
- Fleet Europe support — enhancing journeys, digital performance, and SME/base segment growth.
Experience
This role requires strong B2B digital marketing experience with a consistent track record to drive performance across CRM, web, analytics, and demand generation. The ideal candidate has worked in multi-market environments and can translate data into commercial outcomes.
Relevant experience includes:
- B2B digital marketing and performance management.
- CRM & marketing automation (Salesforce, Marketing Cloud, Account Engagement/Pardot).
- Funnel performance management — lead generation, conversion, pipeline impact.
- Web analytics & SEO including GA4, tracking frameworks, and optimisation.
- Cross-functional collaboration with Marketing, Sales, and Technology.
- Data-driven optimisation and performance reporting.
- Campaign and budget management.
- Bachelor’s degree or equivalent experience in a relevant field; Master’s/MBA helpful.
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Skills & Capabilities
The role requires a strong analytical attitude, commercial focus, and the ability to influence across markets while driving adoption of digital tools and ways of working. It suits someone who is structured, performance-oriented, and comfortable leading change.
Key skills include:
- Analytical decision-making and ability to turn data into clear actions.
- Customer lifecycle expertise — journeys, contact strategy, scalable engagement.
- Customer influence across markets and functions.
- Collaboration with Technology on tools, data, and CRM capabilities.
- Clear communication passionate about performance improvement.
- Commercial approach with return on investment focus.
- Change leadership and embedding new tools/processes.
- Project management and ability to manage multiple priorities.
- Proficient in English; additional European languages desirable.
Why Join Us?
At BP, we support our people to grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, excellent retirement benefits, among others.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Reinvent your career as you help our business meet the challenges of the future.
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Travel Requirement: Negligible travel should be expected with this role
Relocation Assistance: This role is not eligible for relocation
Remote Type: This position is a hybrid of office/remote working
Skills: Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans.
Future Location Notice: This role will start in St James' Square, London. BP has announced a planned office move to Timber Square, London, with all positions currently advertised in St James' Square, including this one, expected to relocate around Q4 2027-Q1 2028. This presents an exciting opportunity for all employees and leaders to come together in one London location. The specific date of the move will be confirmed closer to the time.
Legal Disclaimer: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status, or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to BP’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
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