Redroo Limited
B2B Field Sales & Business Development Representative
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Company Description
Redroo Limited is a UK-based retail and e-commerce company specialising in Asian beauty, skincare, lifestyle and everyday consumer products. We connect customers and retail partners with carefully selected products and brands from China, Korea, Japan and other Asian markets, with a focus on authenticity, quality and accessibility.
As Redroo continues to grow, we are expanding beyond our direct-to-consumer channels and developing our B2B retail network across the UK. We are now looking for a motivated B2B Field Sales & Business Development Representative to support the launch and distribution of our new product range across London.
Role Description
This is a field-based B2B sales role covering London and Greater London, with flexible working hours.
Your primary responsibility will be to develop new B2B business by identifying, approaching and building relationships with supermarkets, independent retailers and other relevant retail businesses.
You will visit prospective retail partners in person, introduce and present Redroo’s products, understand their commercial needs, develop sales opportunities and support accounts from initial contact through to order and ongoing partnership.
This is a hands-on role for someone who is confident approaching businesses face-to-face and enjoys turning new conversations into long-term commercial relationships.
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Key Responsibilities
- Identify and develop new B2B retail opportunities across London
- Visit supermarkets, independent retailers and other potential stockists in person
- Introduce Redroo and present our new product ranges to store owners, buyers and decision-makers
- Generate qualified B2B leads and build a strong sales pipeline
- Convert prospective retailers into active B2B customers
- Develop and maintain long-term relationships with retail partners
- Conduct product presentations and communicate key product and commercial information
- Follow up with prospects and support commercial discussions and order development
- Identify new neighbourhoods, retail groups and distribution opportunities
- Gather market intelligence, retailer feedback and competitor insights
- Maintain clear records of store visits, leads, follow-ups and sales progress
- Work closely with the Redroo team on product launches, sales strategy and B2B expansion
What We’re Looking For
- Strong interest in B2B sales, business development and retail partnerships
- Confident approaching store owners, buyers and business decision-makers in person
- Strong communication, negotiation and relationship-building skills
- Commercially minded, proactive and results-oriented
- Comfortable generating your own leads and developing new accounts
- Able to work independently and organise your own store visits and follow-ups
- Previous experience in B2B sales, field sales, FMCG, wholesale, retail partnerships or business development is an advantage, but not essential
- Mandarin or Cantonese is an advantage, but not required
- Comfortable travelling regularly across London and Greater London
- Valid right to work in the UK
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What We Offer
- Flexible working hours
- Independence to plan and manage your own field sales activity
- Hands-on experience developing B2B accounts and retail partnerships
- Opportunity to play a direct role in building Redroo’s offline retail network
- Exposure to new product launches and Asian consumer brands
- Opportunity to grow with the business as our B2B operations expand
Location: London / Greater London
Work Style: Field-based
Working Hours: Flexible
Interested in building Redroo’s B2B retail network across London? We’d love to hear from you. Apply through LinkedIn and tell us about yourself and any relevant sales or business development experience.
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