HungryPanda Ltd 熊猫外卖
B2B Field Sales - Mandarin Speaking
London
Posted 26 days ago
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Job Title: City Sales Representative / Field Sales Specialist (Food Supply Chain)
Location: London
Compensation: Base salary + Bonus + Field activity allowances (transportation/meals)
Core Responsibilities (Field Sales Focus)
On-Ground Field Execution
- Door-to-Door Outreach: Conduct daily street-level visits to target 餐饮 (F&B) businesses (e.g., small/medium restaurants, chains, cafeterias). Promote HPAsia B2B supply chain services (ingredient procurement, logistics, pricing advantages) through face-to-face engagement.
- Client Acquisition: Identify pain points, build trust rapidly, and onboard new clients to the HPAsia B2B platform.
- Field Campaigns: Execute offline promotions (e.g., merchant workshops, product sampling, discount campaigns) to drive registrations and conversions.
Client Relationship Management
- Conduct regular follow-ups with signed clients to troubleshoot issues, gather feedback, and boost repeat orders.
- Maintain engagement via WeChat groups and in-person visits to reduce churn.
Market Intelligence & Competition Tracking
- Monitor local 餐饮 industry dynamics (e.g., new store openings, ownership changes) to capture opportunities.
- Analyze competitor strategies (e.g., InterLink Direct Ltd, Dongfang) and propose countermeasures.
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Data-Driven Performance
- Report daily metrics (visits, sign-ups, client profiles) to ensure monthly/quarterly sales targets are met.
Requirements (Field Sales Competencies)
- Experience: 1+ years in field sales/on-ground promotion, preferably in F&B/FMCG/B2B sectors. Fresh graduates accepted if resilient under pressure.
- Skills: Proven cold-calling techniques, ability to break the ice quickly, and stamina for high-frequency outdoor work (10+ daily visits).
- Traits: Goal-oriented, adaptable to high-intensity environments, and patient with long sales cycles.
- Plus: Familiarity with local 餐饮 business clusters.
Field Sales Perks & Support
- Tools: CRM systems, merchant mapping tools, promotional kits (sample catalogs, coupons).
- Team Collaboration: Mentorship programs, weekly strategy reviews for outreach tactics.
- Career Growth: Field Specialist → Regional Lead → City Manager, with a merit-based promotion culture.
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Job Title: HPAsia B2B 城市销售代表/地推专员(餐饮供应链方向)
Work Location: 伦敦
Compensation: 底薪+绩效奖金+地推补贴(交通)
Core Responsibilities (Field Sales Focus)
线下地推执行
- 陌生拜访(陌拜): 每日定向扫街，走访餐饮商户(如中小餐厅、连锁店、食堂等)，通过面对面沟通推广 HPAsia B2B 供应链服务(食材采购、物流配送、价格优势等)。
- 客户开发: 挖掘潜在客户需求，快速建立信任，完成新客户签约并上平台下单。
- 地推活动: 执行线下推广活动(如商户推介会、试用品派发、促销政策宣讲)，直接拉动注册与转化。
客户关系维护
- 定期回访已合作商户，解决使用问题，收集反馈并推动复购。
- 通过微信群、线下拜访等方式维护客情，防止客户流失。
市场洞察与竞对监测
- 记录区域内餐饮商户动态(如新店开业、老板更换)，及时跟进商机。
- 调研竞争对手(如益达行、东方、龙凤行等)的地推策略，反馈优化方案。
数据驱动与目标达成
- 每日上报拜访量、签约量、客户画像等数据，确保完成月度/季度销售指标。
任职要求(地推能力侧重)
- 经验: 1年以上地推销售经验，餐饮/快消/B2B行业优先，接受优秀应届生(需证明抗压能力)。
- 技能: 擅长陌拜话术、快速破冰，能承受高频次外出(日均拜访 10+商户)。
- 特质: 目标感强，适应高强度工作，具备“打持久战”心态(地推转化周期可能较长)。
- 加分项: 熟悉负责区域的餐饮商圈分布(提升地推效率)。
地推特色与支持
- 工具支持: 配备 CRM 系统、商户地图工具、宣传物料(样品册、优惠券)。
- 团队协作: 老带新培训，定期复盘地推话术与动线规划。
- 晋升路径: 地推专员→区域负责人→城市经理，强调“实干型”晋升文化。
所属行业: 科技、信息和网络
职位性质: 全职
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