PubNub
B2B Lifecycle Marketing Manager
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About PubNub
At PubNub, we power real-time experiences used by millions of people around the world. Our platform enables businesses to build real-time applications through developer-friendly APIs and real-time infrastructure.
PubNub powers the world's most engaging real-time experiences including chat, live updates, and interactive applications—for more than 2,000 companies, including Verizon, Autodesk, Zillow, and Dropbox. Our global data network processes trillions of messages each month with sub-100 ms latency across 15+ data centers. Backed by $130M in funding, we're shaping the future of how the world connects.
About the Role
As our B2B Lifecycle Marketing Manager, you'll own customer lifecycle marketing across onboarding, product adoption, engagement, retention, expansion, and win-back.
You'll use product usage, customer behaviour, and account signals to identify opportunities to deepen adoption, expand usage, and reduce churn, then turn those insights into scalable lifecycle programmes. These programmes may span product-led experiences, customer education, targeted campaigns, Account Manager plays, and marketing automation.
Because PubNub is a real-time infrastructure platform, customer growth is closely connected to how customers build with and use the product. You'll work closely with Account Management, Customer Success, and our Go-to-Market Engineering team to understand customer use cases, identify meaningful adoption and expansion signals, and create programmes that help customers realise more value from PubNub while improving retention and Net Revenue Retention (NRR).
Key Responsibilities
- Build post-sale customer lifecycle programmes across onboarding, adoption, engagement, expansion, retention, and win-back, using the right intervention for the customer need and stage.
- Use customer use cases, industry context, and product-usage patterns to identify opportunities to deepen or broaden platform adoption.
- Design platform expansion and feature-adoption programmes based on customer needs, product usage, and unused capabilities.
- Partner with our Go-to-Market Engineering (GTME) team on customer health scoring and expansion-signal detection.
- Use product usage, engagement, and customer-health signals to identify expansion and retention opportunities.
- Develop creative lifecycle interventions across customer education, product and feature discovery, value communication, Account Manager plays, targeted campaigns, and marketing automation.
- Create ROI reports and value summaries that Account Managers can use in customer conversations.
- Execute multi-team penetration and expansion programmes within existing enterprise accounts.
- Build win-back and re-engagement programmes for quiet or at-risk customers.
- Analyse churn trends and turn customer insights into retention programmes.
- Partner closely with Customer Success and Account Managers on adoption, retention, and expansion initiatives.
- Measure programme impact and continuously optimise targeting, interventions, and results.
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About You
Minimum Requirements
- 3+ years of experience in B2B SaaS, platform, or technology lifecycle/customer marketing, with hands-on ownership of programmes that influence adoption, retention, and/or expansion.
- Experience using product usage, behavioural, or customer-health signals to segment customers and identify adoption, retention, or expansion opportunities.
- Comfort working with technical products and understanding how technical audiences evaluate and adopt software.
- Experience translating customer needs, behaviours, or use cases into targeted lifecycle programmes rather than relying on a single campaign or channel.
- Hands-on experience with CRM and marketing automation.
- Experience using lifecycle marketing to influence customer adoption, retention, expansion, or other commercial customer-growth outcomes.
- Strong cross-functional collaboration with Customer Success, Account Management, and/or Sales.
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Nice to Have Skills
- Experience working with a platform, PaaS, API, developer tool, cloud/infrastructure product, or other usage-driven technology.
- Familiarity with product-led growth programmes.
- Experience supporting developer or technical customer bases.
- Experience marketing to enterprise customers.
- Experience working within a consumption or usage-based revenue model.
Why Join PubNub
At PubNub, you'll join a collaborative, people-first company where curiosity, ownership, and innovation are valued. We work across teams to solve meaningful challenges, create exceptional customer experiences, and build technology that powers real-time applications used around the world.
As a remote-first company, we value flexibility, collaboration, and continuous learning. You'll work alongside talented colleagues who are passionate about solving complex problems and delivering meaningful impact for our customers.
We offer competitive compensation and thoughtfully designed benefits to support your success and well-being.
Ready to Drive Customer Growth?
If you're excited about creating data-driven B2B SaaS lifecycle programmes that strengthen customer relationships, increase product adoption, improve retention, and drive expansion, we'd love to hear from you. Join PubNub and help customers unlock the full potential of real-time technology.
Work Authorization Requirement
Applicants must be legally authorized to work in the United Kingdom. This is a fully remote position, with employment provided through an Employer of Record (EOR). PubNub is unable to provide visa sponsorship for this position.
Information Accuracy Note
Candidates are expected to provide accurate, complete, and truthful information throughout the application and hiring process. Any material misrepresentation or omission may affect employment eligibility.
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