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B2B Marketing Analytics Analyst - EMEA
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B2B Marketing Analytics Analyst - EMEA
📍 London, Shoreditch | Hybrid - 3 days office
💰 £90,000-£96,000
📄 12-month contract
We're recruiting a senior B2B Marketing Analytics Analyst for a global technology business, working at the intersection of B2B Demand Generation, Marketing Analytics and Channel Insights.
We need someone who understands B2B marketing AND can get hands-on with the data. You'll help marketing teams understand what's working, what isn't and where to optimise across paid media, ABM, email, events and web.
The role:
- Analyse B2B campaign and channel performance across the full marketing funnel
- Measure pipeline contribution, conversion, lead quality and MQL/MQA performance
- Deliver insights across paid media, demand generation and ABM
- Build and optimise Power BI dashboards and measurement frameworks
- Support attribution, incrementality and experimentation
- Turn complex data into practical recommendations around campaign and budget optimisation
- Partner with Marketing Operations, Campaign and Demand Generation teams
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We're looking for:
- 8+ years in B2B marketing analytics, campaign measurement or marketing performance
- Strong understanding of B2B demand generation, paid media and ABM
- Hands-on Power BI experience
- Experience with Adobe Analytics, Salesforce, Dynamics or similar platforms
- Comfortable with SQL and Excel; Python/R advantageous
- Strong data storytelling and marketing stakeholder skills
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This isn't a pure BI role and it isn't a campaign management role. We're looking for a builder and optimiser - someone who understands B2B marketing, can interrogate the data and can turn insight into action.
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