Locaria
B2B Marketing & Events Manager
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About Us
Locaria is a specialist multilingual content and creative adaptation agency. We are experts in developing global brand marketing campaigns, delivering localised e-commerce content, optimising multimarket media and scaling asset development across cultures.
Overview
We are looking for a B2B Marketing & Events Manager to join our global growth team, to bring focus and support on driving awareness of our brand to target customers, through planning and execution of our B2B event strategy.
Responsibilities
- Targeting & Outreach Strategy: Identify, outreach and engage target clients ecommerce, creative operations and international marketing teams.
- Roundtable Roadmap: Own the end-to-end planning of our private events held in key cities around the world, bringing together thought leaders from the advertising, marketing, production and localisation industries.
- Craft Omnichannel Event Communications: Develop and execute engaging pre- and post-event email/CRM campaigns and digital outreach, ensuring all communications are on-brand, compelling, and optimized for conversion.
- Manage Budgets & ROI: Oversee event budgets, negotiate with vendors, and analyse performance to demonstrate clear ROI on all event investments.
- Event Engagements: Act as a brand ambassador at key marketing events, to promote Locaria and build our network with senior marketers.
- Wider Growth Initiatives: Work with the global growth team on wider initiatives relating to the development of content and improving inter-agency partnerships.
Qualifications
- +2- 4 years in outbound business development or B2B event management, with a focus on high-touch, targeted executive-level sales engagement.
- Ideally some experience working within the creative, marketing, e-commerce or SAAS technology industries in a similar events or project management role.
- Experience in planning, designing, and executing brand-centric events that drive business objectives in a way that feels authentic to the industry.
- An understanding of how digital marketing integration sits within event strategies, including email marketing/CRM and paid social advertising.
- Advanced proficiency in English is required, both written and spoken.
- Excellent written and verbal communication skills; a natural at crafting persuasive and on-brand messages, ideally with a strong university background.
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Nice to Have:
- Ability to travel internationally and some familiarity working with different cultures.
- Exceptional project management skills and keen attention to detail.
- A self-starter who thrives in a fast changing and varied role, and working within a collaborative and social environment.
Equal Opportunities
You’ll live up to the Locarian Values:
- We take content further
- We grow together
- Celebrating Individuality
- Doing good along the way
- With care
D&I statement
Locaria is global by nature and vastly strengthened by multicultural, international and eclectic teams. Working together to achieve shared goals, our employees recognise the importance of our core value ‘celebrating individuality’, and are supported by Locaria's breadth of cultural resources and insights that attract and retain the best talent.
We appreciate the unique perspectives and experiences that each person brings to our team and are fully dedicated to ensuring equal opportunities across the board, regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. If you have a disability or special need that requires accommodation, please let our team know.
Join our team and become part of a vibrant workplace and company culture that values and celebrates individuality!
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Benefits
- Holiday: You will get 24 days holiday per year (pro-rata in first year). This entitlement will increase by a further one day for each completed year of service up to a maximum of 30 days after six years’ service. The holiday year runs from 1st January until 31st December. Thus, after one year you will be entitled to 25 days; after two years, 26 days and so on.
- Flexible Working: Opportunities to work from home up to 3 days a week through our Flexible Working Policy, plus opportunities to work abroad.
- Refer a Friend Scheme: We’re always on the lookout for talented people. If you refer a friend who is then hired, we will award you with a bonus depending on the level of the role being recruited for.
- Birthday Day Off: As a gift from us you will receive an extra day off for your birthday each year. If your birthday falls on a weekend, then you can take this the Friday before or Monday after.
- Rest and Recharge: The option to lengthen your standard 1 hour lunch break by 30 minutes, as long as you maintain the same number of hours you work a day.
- Abroad Working: The opportunity to work from anywhere, whilst still working, allowing you to re-engage with your local culture, keep your native language current and increase wellbeing by staying in touch with family and friends.
- Do Some Good Along the Way Days: In line with our 'Doing Some Good Along The Way' value, which you will have the opportunity to get involved with if you'd like to. This also allows all employees up to 2 days off a year to get involved in charity initiatives.
- Annual Wellbeing Calendar: We promote a healthy working environment, which is why we have a calendar with dedicated wellbeing sessions and initiatives throughout the year.
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