Hargreaves Lansdown
B2B Marketing Manager
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Our purpose is to make it easy for people to save and invest for a better future. We are looking for great people to join us, so please come and invest in YOUR future at HL.
We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We'd love to hear from you!
About the role
The B2B Marketing Manager will plan and deliver targeted marketing activity to promote HL's workplace pension scheme and related services to employers and employee benefits consultants. The role will generate awareness, support lead generation and provide sales enablement content that helps convert employer and intermediary opportunities into commercial growth.
What you'll be doing
- Develop and deliver B2B marketing campaigns targeting employers, employee benefits consultants and other workplace intermediaries.
- Create clear proposition messaging and content that explains the value of HL Workplace pensions and services.
- Partner with Workplace Sales to support priority prospects, consultant relationships and pipeline opportunities.
- Produce sales enablement materials including pitch content, case studies, brochures, guides and digital assets.
- Use market, client and campaign insight to refine targeting, messaging and channel activity.
- Track campaign performance, lead quality and pipeline contribution, recommending improvements where needed.
- Ensure all activity is on-brand, compliant and delivered through appropriate approval processes.
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About you
- Experience in B2B marketing, ideally within financial services, workplace pensions, employee benefits or another regulated sector.
- Strong understanding of campaign planning, lead generation, nurture activity and sales enablement.
- Experience working closely with sales teams in a pipeline-driven environment.
- Experience reporting against lead, opportunity and pipeline metrics.
- Good knowledge of CRM, marketing automation and campaign reporting tools; Salesforce Marketing Cloud /Pardot desirable.
- Understanding of employer, HR, Reward, Finance and consultant-led buying journeys.
- Strong written communication and ability to simplify complex propositions.
- Commercial mindset with focus on measurable marketing impact.
- Campaign planning and execution.
- Data analysis and campaign optimisation.
- Confident stakeholder management across Marketing, Sales, Proposition and Compliance.
- Organised, delivery-focused and comfortable managing multiple campaigns.
- Analytical approach to performance, optimisation and continuous improvement.
Interview Process
A 2 stage interview process
Working Schedule
This role is permanent, full time, 37.5 hours per week, Monday to Friday. For this role we offer a hybrid flexible working pattern to enable you the option of working from home and coming into the office (minimum 3 days).
Why us?
Here at HL, we're the UK's number 1 investment platform for private investors, based in Bristol. For more than 40 years we've helped investors save time, tax and money on their investments.
To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.
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What's on offer?
- Discretionary annual bonus* and annual pay review
- 25 days* holiday plus bank holidays and 1-day additional Christmas closure
- Option to purchase an additional 5 days holiday**
- Flexible working options available, including hybrid working
- Enhanced parental leave
- Pension scheme up to 11% employer contribution
- Income Protection and Life insurance (4 x salary core level of cover)
- Private medical insurance*
- Health care cash plans - including optical, dental, and out patient care
- Health screening programme
- Help@hand - confidential support including mental health counselling and remote GP
- Wellhub - unlimited access to fitness providers and wellness coach sessions
- Variety of travel to work schemes with bike storage and shower facilities
- In-house barista and deli serving subsidised coffee and sandwiches
- Two paid volunteering days per year
* dependant on role level
** only available to select during our annual benefits window, in November each year
Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.
This role may also be available on a flexible working or part time basis - please ask the Recruitment & Onboarding team for more information.
Please note, we are unable to provide employment sponsorship to candidates.
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