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About WorkL
WorkL for Business helps organisations improve employee happiness and commercial performance through surveys, learning and development, consultancy, awards and recruitment services. Our proven approach draws on decades of practical experience and the world’s largest employee sentiment database.
Through our global media partnerships, including The Sunday Times, The Australian, Khaleej Times and The Washington Post, we help outstanding employers gain recognition, attract talent and strengthen retention through our Best Places to Work and World’s Happiest Workplaces Awards.
WorkL is also an approved supplier on the UK Government’s G-Cloud 14 Framework.
Our Working Culture
We are an ambitious, supportive and results-driven team, united by our passion for making people happier at work. We value ownership, pace and turning good ideas into well-executed campaigns that deliver measurable results—while taking time to celebrate our successes.
The Role
We are looking for a B2B Marketing Manager to drive new and repeat business for our Best Places to Work awards across territories around the world. You will take ownership of year-round marketing campaigns for specific territories, creating a strong and measurable pipeline of opportunities for the Sales team. This will require understanding international as well as local markets and buyer personas, developing territory-specific campaigns, generating and nurturing leads, and continually improving marketing performance using data & insights.
This is a hands-on and delivery-focused role. You will work closely with the Sales, Partnerships, Data & Insights and Customer Success team to ensure all campaigns attract the right organisations, convert interest into qualified opportunities and encourage previous customers to return to WorkL’s ecosystem.
We value creativity when it produces results, but this is not purely a brand or design-led position. Success will come from disciplined execution, commercial focus, detailed analysis and the determination to deliver on agreed targets per year.
Responsibilities and Duties:
- Develop and deliver the B2B marketing strategy and year-round campaign plans for assigned global Best Places to Work territories.
- Generate new and repeat business by building a strong pipeline of qualified Marketing-to-Sales opportunities.
- Plan, launch and optimise integrated campaigns across email, content, social media and paid channels, including LinkedIn, Google and Meta.
- Adapt buyer personas, messaging and campaign strategies to reflect each territory’s cultural and commercial nuances.
- Create effective lead-generation, nurturing, re-engagement and renewal programmes.
- Use CRM and marketing-automation platforms to segment audiences, manage customer journeys and track performance.
- Collaborate with Sales, Partnerships and Customer Success to improve acquisition, conversion and retention.
- Monitor and optimise traffic, leads, conversion rates, pipeline value and return on investment.
- Provide commercial teams with effective campaign materials, insights and recommendations.
- Take ownership of delivery, ensuring campaigns meet agreed deadlines, budgets and commercial targets.
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Skills and Requirements:
We are looking for someone with strong digital B2B marketing skills and experience in several of the following areas:
- Experience in a B2B Marketing Manager role (or similar) - ideally within a B2B SaaS or professional services environment.
- Strong time management, organisation and planning skills.
- B2B demand generation and pipeline marketing.
- Planning and executing territory-based or international campaigns.
- Digital marketing tool-hands-on experience with CRM and Marketing Automation platforms.
- Lead generation, lead management and pipeline reporting.
- Google Analytics or comparable analytics tools.
- A strong understanding of SEO/ SEM principles and a proven track record in managing LinkedIn, Meta and Google Ads campaigns including search and display campaigns.
- Email marketing, audience segmentation and lead nurturing.
- Turning data into clear decisions and practical improvements.
Right to work in the UK is required (you must have a visa that doesn't require sponsorship, citizenship or residency).
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Experience in marketing awards programmes, partnership marketing, business memberships, employer-recognition products, HR services or international B2B products would be valuable, but it is not essential. You don’t need to meet every requirement to apply we don’t expect perfection. If you share our passion for making people happier at work and believe you could make a real impact, we’d love to hear from you.
This role is ideal for someone who is:
- Commercially focused: You understand that Marketing must create opportunities, pipeline and revenue.
- Proactive: You take initiative, identify what needs to happen and move quickly to deliver it.
- Results Driven: You set ambitious standards and are motivated by achieving measurable results.
- Resilient: You have the grit to keep improving when campaigns or markets present challenges.
- Analytical: You use evidence to make decisions and are comfortable being accountable for performance.
- Curious: You want to understand different audiences, territories and cultural nuances.
- A good listener: You seek insight from customers, colleagues and campaign data before acting.
- Collaborative: You build productive relationships across WorkL’s teams including external partners and agencies.
- Disciplined: You follow through on plans, manage relationships and timelines and deliver campaigns consistently.
- Mission-led: You have a genuine passion for WorkL’s ambition to make people happier and more successful at work.
- Energetic: You enjoy working in an ambitious, fast-moving environment and bring momentum to the team.
Why join WorkL?
This is an opportunity to take ownership of B2B growth across a portfolio of international award territories. You will have the scope to shape campaigns, influence commercial strategy and see a clear connection between your work, the sales pipeline and business growth.
Most importantly, you will help outstanding organisations receive the recognition they deserve while advancing WorkL’s mission to improve workplace happiness across the world.
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