Key Responsibilities

• Strategize and execute B2B marketing campaigns to establish Innovify’s brand positioning and generate MQLs.
• Define our core ICPs and continuously refine as per market signals and sales progress.
• Continuously monitor our target ICP, partners, competitors, and market trends to ensure market relevancy.
• Collaborate with sales and product teams to align messaging and support account-based marketing efforts.
• Define and execute various marketing campaigns, including partner marketing, to attract our target ICP to our online profiles and offline events.
• Produce marketing collateral with a focus on clearly communicating product value and driving engagement with target audiences.
• Manage digital marketing activities on our primary channels including LinkedIn, email, SEO/SEM, SubStack, Medium, Reddit, and other platforms.
• Must be able to define and execute A/B tests to optimize campaigns, landing pages, and website conversion rates.
• Create and manage content for business audiences (case studies, newsletters, presentations).
• Organize our offline meetup events, and execute pre and post event marketing activities. We use Luma for this.
• Organize our podcast/webinars and execute pre and post event marketing activities. We use Riverside, LinkedIn Live, Spotify, and YouTube for this.
• Maintain an up-to-date marketing calendar with own and other industry events.
• Grow and nurture our Futureready community to attract our ICPs, partners, and influencers to drive engagement, collaboration, and advocacy.
• Track campaign performance and report on metrics like ROI, CAC, CPC, ROAS, etc.
• Be smart to automate most of the above using Claude or n8n agents.