Origin Fitness UK
B2B Marketing Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
B2B MARKETING MANAGER
Full-time | Based in Edinburgh (Head Office)
We’re expanding our Marketing team and are seeking an experienced B2B Marketing Manager. Reporting to the Marketing Director, you’ll be ready to roll your sleeves up to help take the Origin brand to the next level.
What you'll be doing
- Designing a data-led, agile and experimental methodology to maximise the quality and quantity of leads generated
- Leading and coordinating internal and agency teams across SEO, PPC and paid social to maximise investment efficiency
- Building and optimising webpages, CRM flows and emails for key B2B customer journeys
- Developing and executing a B2B content strategy to build Origin Fitness's visibility with commercial gym buyers
- Supporting the Sales team with assets and insight that help strengthen existing relationship and build new ones
- Tracking and reporting on pipeline volume, cost per lead and conversion rates
What you'll need to succeed
- 5+ years experience running B2B paid search and paid social campaigns, with demonstrable impact on pipeline
- Strong understanding of CRM systems and lead nurturing flows
- Comfort working with data. You'll need to interpret performance and make fast decisions based on it
- Ability to write clear, compelling copy for ads, landing pages and emails
- Experience understanding and working closely with multiple teams across the business to help deliver their goals
- A willingness to get stuck in. This is a role for someone who wants to make a real marketing and commercial impact. We’re a small team with BIG ambitions.
- An interest in fitness and the gym (although you might not yet know your pin-loaded from your plate-loaded)
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Bonus points if
- You have experience in a commercial fitness, sport or active lifestyle business
- You've worked in a scaling business where you've had to build and improve processes as you went (AKA building the plane as you fly it)
- You have experience with LinkedIn campaign management
Why this role matters
The Marketing Team is a key driver of Origin’s growth. We’ll be pivotal in helping double the size of the business in the next 5 years, building brand awareness and salience amongst both B2B and B2C customers. Our recently agreed new marketing strategy gives us the direction and resources to take Origin marketing to the next level, to match the business’s ambitions.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Introducing Origin
For almost 20 years, Origin Fitness has been an award-winning distributor and manufacturer of fitness equipment.
We partner with commercial operators, education facilities, sports performance organisations and distributors to design, deliver and install high‑quality equipment, as well as then providing comprehensive training and support services.
We’re an ambitious and innovative business, working to become the best commercial fitness equipment supplier in the UK. Our people and our culture sit at the heart of our mission and strategy, and our core values shape how we work together every day.
Learn more about our values here: originfitness.com/vision-and-values
START YOUR ORIGIN STORY
We’re committed to equality, diversity, and creating an inclusive workplace.
Find out more: originfitness.com/working-at-origin
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills