Salt
B2B Media Planning Director
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Salt are partnering with a global B2B marketing agency and are looking for a B2B Media Planning Director to join on a contract basis.
Location: London (2 days onsite, 3 days remote)
Day Rate: £350 per day
Duration: 6 month contract
Start Date: ASAP
About the Role
This is a senior media leadership role responsible for developing and delivering strategic B2B media plans across a portfolio of international clients. You'll work closely with senior stakeholders to align media activity with commercial objectives, drive campaign performance, and identify opportunities for account growth.
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The role combines strategic planning, client leadership, team management, and innovation, with a particular focus on leveraging AI and emerging technologies to enhance campaign delivery and effectiveness.
Requirements
- Extensive experience in B2B media planning and strategy within an agency, media, or marketing environment
- Proven track record managing senior client relationships and leading multiple accounts simultaneously
- Strong understanding of digital media channels, measurement frameworks, campaign optimisation, and reporting
- Commercially focused with experience driving account growth and identifying new opportunities
- Experience leading, mentoring, and developing high-performing teams
- Ability to translate business objectives into effective, measurable media strategies
- Knowledge of AI tools and emerging technologies within media planning and marketing
- Excellent communication, presentation, and stakeholder management skills
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